Testimonials

They are attentive and have always listened to what our needs are, which eventually culminated in increased ROI from online marketing. They are a part of our team! I would definitely recommend On Target to anyone looking to get good quality search engine marketing done
Arun Rao, Director & Lead Facilitator, FOCUS Adventure

Jeevesh Jha - VP Operation, Adarsh E Learning Pvt. Ltd.

Shailendra Beniwal, Chief Executive Officer, Benor Organics Private Limited
About On Target Marketing
We are a Navi Mumbai-based digital marketing agency specialising in SEO, SEM and social media marketing. Our corporate purpose is to deliver results-oriented digital solutions for your marketing objectives, be it building or enhancing brand visibility, lead generation or boosting sales.
Online Marketing Thoughts: SEO, PPC, SMO News, Trends & Views
The five attributes of SEO-friendly content
Tips to boost content effectiveness for best SEO results Since late February of 2011, the SEO world has been taken over by a couple of endangered species from the animal kingdom, Panda and Penguin.
Top SEO mistakes to avoid
Lessons from delivering SEO consulting services over a decade While many SEO pros would like you to believe that it is a perfect science with accurately predictable outcomes for every action, I contend that it is an iterative process. Trial and error is very much a part of it.
4 proven ways to increase Facebook page ‘Likes’
As one of the most actively used social media platforms, it is important for marketers to use the Facebook platform effectively to meet their marketing objectives. Facebook is also a huge channel for content marketers and bloggers/ content publishers to generate referral traffic for their websites/blogs.
Content marketing: What content marketers need to do and what not to do
As a marketer of a product or a service, reaching out to your target audience and engaging them towards a purchase is your primary goal. This is easier said than done especially with limited marketing budgets.
Go secure (https) with your new website for SEO benefit
If you are a business that is planning to launch a new website, then one of the things we suggest you consider doing right upfront is to make the site secure i.e. opt for the “https” protocol. It has been almost 3 years since Google started its push to get sites
SEO lessons from Google: Essentials for contemporary SEO
Google released a video recently where it listed the characteristics of a good SEO consultant and how to hire one. Presented by Maile Ohye, Developer Programs Tech Lead at Google, the video is an addition to the search giant’s “Do you need a SEO” page. In the 11-minute video (embedded below), Ohye provides companies looking for external
Lead generation with Google AdWords advertising: Pay attention to targeting
One of the greatest advantages of advertising with Google AdWords is the range of targeting options that are available today. On the face of it, this means that the advertiser should be able to reach his target audience very precisely. However, let us add a word of caution for potential search marketers who aren’t as experienced with managing
Advertising on Google Adwords’ content network: opportunities abound
Even though Google’s advertising network is well established, many brands and search marketers running pay-per-click (PPC) campaigns remain skeptical about the effectiveness of using this channel. One of the objections we keep hearing is that advertising on the content network (or ‘contextual’ network as many prefer to call it) may be fine
Penguin 4.0: Implications for SEO professionals
Google confirmed the roll-out of the latest version of its Penguin algorithm- a long time after its previous release- sometime in the latter part of September 2016. Unlike in the past, this latest release did not seem to have caused widespread ‘destruction’ of organic traffic or rankings for websites. In fact, there are a few other reasons to
How SEO professionals should respond to Google updates & announcements
Google claims to make about 500 updates to its search algorithm each year, though many of them seem to be no more than small-scale tests. Typically, there are a couple of ‘major’ updates each year that sends the SEO world into a frenzy.
Your guide to measure Social Media ROI
What do you think is the most important parameter to measure your social media performance? Fans, followers, likes, retweet, video views, referral traffic from social media, so on and so forth. The problem today is the availability of the huge overload of metrics that makes it confusing to decide a common denominator to measure ROI. Today, let us
News & Announcements

Procam International, one of India's leading sports management companies, has selected On Target for executing digital marketing activities for one of its important events, the Coca-Cola Cricket Cup. On Target's remit is to build online visibility for this prestigious event with search and social media marketing.

Further strengthening its portfolio of digital marketing clients in the e-commerce space in India, On Target will plan and execute a SEO strategy for Omved Store, a fast-growing online shopping site for 100% natural well-being products. Omved is a venture of the J.E.Hammer Group, a multi-national, multi-business German conglomerate.

Company will provide its full range of digital marketing services including SEO, paid search engine marketing/ advertising, social media marketing as well as online media planning and buying. On Target’s mandate is to maximise online visibility and lead generation for eAgeTutor and help establish it as the No.1 provider of online spoken English training in India.