They are attentive and have always listened to what our needs are, which eventually culminated in increased ROI from online marketing. They are a part of our team! I would definitely recommend On Target to anyone looking to get good quality search engine marketing done
Arun Rao, Director & Lead Facilitator, FOCUS Adventure
Jeevesh Jha - VP Operation, Adarsh E Learning Pvt. Ltd.
Shailendra Beniwal, Chief Executive Officer, Benor Organics Private Limited
About On Target Marketing
We are a Navi Mumbai-based digital marketing agency specialising in SEO, SEM and social media marketing. Our corporate purpose is to deliver results-oriented digital solutions for your marketing objectives, be it building or enhancing brand visibility, lead generation or boosting sales.
Online Marketing Thoughts: SEO, PPC, SMO News, Trends & Views
Lead generation with Google AdWords advertising: Pay attention to targeting
One of the greatest advantages of advertising with Google AdWords is the range of targeting options that are available today. On the face of it, this means that the advertiser should be able to reach his target audience very precisely. However, let us add a word of caution for potential search marketers who aren’t as experienced with managing
Advertising on Google Adwords’ content network: opportunities abound
Even though Google’s advertising network is well established, many brands and search marketers running pay-per-click (PPC) campaigns remain skeptical about the effectiveness of using this channel. One of the objections we keep hearing is that advertising on the content network (or ‘contextual’ network as many prefer to call it) may be fine
Penguin 4.0: Implications for SEO professionals
Google confirmed the roll-out of the latest version of its Penguin algorithm- a long time after its previous release- sometime in the latter part of September 2016. Unlike in the past, this latest release did not seem to have caused widespread ‘destruction’ of organic traffic or rankings for websites. In fact, there are a few other reasons to
How SEO professionals should respond to Google updates & announcements
Google claims to make about 500 updates to its search algorithm each year, though many of them seem to be no more than small-scale tests. Typically, there are a couple of ‘major’ updates each year that sends the SEO world into a frenzy.
Your guide to measure Social Media ROI
What do you think is the most important parameter to measure your social media performance? Fans, followers, likes, retweet, video views, referral traffic from social media, so on and so forth. The problem today is the availability of the huge overload of metrics that makes it confusing to decide a common denominator to measure ROI. Today, let us
Adobe 2016 Symposium foresees huge potential for digital marketing in India
At Adobe’s Symposium 2016, the company discussed about the huge potential for digital marketing in India and also highlighted about the growing gap between countries, industries and companies who have embraced the digital experience (at the core of their strategy) and those who lag.
Google testing card/box style interface on desktop & mobile search results?
Google is continuing to test a card based user interface for its search results in newer geographies. This time, the new interface is being testing on both Desktop and Mobile SERPs
Twitter launches new video ad unit ‘First View’ for Indian advertisers
Twitter recently introduced a new promoted video ad unit ‘First View’ that gives brands the top ad spot in the timeline, which can be seen the first time an individual opens Twitter, for a period of 24 hours.
Government launches Twitter Seva to support the startup ecosystem in India
Under the Startup India, Stand up India' initiative, the government recently announced the launch of “Twitter Seva", a hotline service that will respond to queries from startups, exporters and importer, and other stakeholders.
WhatsApp Integration – Why website builders should consider the option?
Mobile Internet users use WhatsApp instant messaging application more frequently than any other social networking app. WhatsApp is an instant messaging platform which allows users to send images, video and audio media messages as well as location using integrated mapping features.
How to successfully run a Twitter contest?
Twitter, a microblogging site, has become a major platform for marketers after Facebook. Currently, there are 332 million active users, which act as a big platform for brands to advertise and reach their target audience. If you are thinking to increase your audience reach, then running a Twitter contest is an ideal option.
Best ways to use LinkedIn for effective B2B marketing
For B2B marketers, LinkedIn is one of the most potent social media platforms and to make the best use of this engaging network, here are a few smart ways.
Ensure a makeover for your company page
Make sure that your Company’s LinkedIn page is up to date and interesting with attractive images and popular keywords that your customers are likely to use.
How to use Instagram for Effective Marketing?
Content may still be king, but great images have become a very worthy queen! In today’s age of visuals and sharing, Instagram is quickly outstripping other social media platforms when it comes to engagement, especially among the younger demographic. Statistics from September 2015 indicate that 400 million people use Instagram.
SEO predictions for 2016 from around the world
As the countdown for 2016 has already started, SEO experts and technical wizards around the world are following the biggest SEO predictions for 2016 that could change the way online businesses function.
News & AnnouncementsOn Target is appointed digital marketing agency of choice for top sports management company
Procam International, one of India's leading sports management companies, has selected On Target for executing digital marketing activities for one of its important events, the Coca-Cola Cricket Cup. On Target's remit is to build online visibility for this prestigious event with search and social media marketing.
On Target bags SEO contract from online retail venture of multi-national J.E. Hammer group
Further strengthening its portfolio of digital marketing clients in the e-commerce space in India, On Target will plan and execute a SEO strategy for Omved Store, a fast-growing online shopping site for 100% natural well-being products. Omved is a venture of the J.E.Hammer Group, a multi-national, multi-business German conglomerate.
On Target leads digital marketing for online tutoring provider specializing in spoken English
Company will provide its full range of digital marketing services including SEO, paid search engine marketing/ advertising, social media marketing as well as online media planning and buying. On Target’s mandate is to maximise online visibility and lead generation for eAgeTutor and help establish it as the No.1 provider of online spoken English training in India.