SEO best practices: a refresher

Posted on March 28, 2012 by admin

There are some standard SEO practices to be followed when optimizing your website for e search engines. Knowing about the potential impact of these SEO practices is useful in prioritizing the tasks. So, here, we present a list of some of the most common and simple – yet extremely important- factors to consider when doing SEO of your website. Continue reading →

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eMarketer Forecast: Google’s US display advertising business anticipated to surpass Facebook’s by 2013

Posted on March 19, 2012 by admin

According to eMarketer’s new forecast, Google’s display business is showing more growth than anticipated and may overtake Facebook as the top display advertising seller by 2013. Facebook, the online social networking giant, overtook Yahoo! last year to become the leading display advertising seller in the US. Continue reading →

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eMarketer Forecast: Twitter Ad Revenues expected to reach $259 million in 2012; $540 million by 2014

Posted on February 8, 2012 by admin

In 2011, the popular online social networking service Twitter gained a whopping $139.5 million in advertising revenues, registering a growth of 233% in its second year of Ad selling. According to eMarketer’s new forecast, Twitter would see Ad Revenues growing by 83% to $259.9 million in 2012. Further, the research company estimates global ad revenues of $540 million by 2014. Continue reading →

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Facebook users grow by 132 % y/y in India; registers higher growth than USA in 2011

Posted on February 7, 2012 by admin

Facebook Inc in a filing with the US Securities and Exchange Commission (SEC) has disclosed that the number of users of the popular social networking site has more than doubled in India to 46 million in 2011. The growth of 132% year-on-year (y/y) has made India one of the top countries to have shown that much increase in monthly active user base in the past year. This indicates the growing popularity of this social networking site in India as compared to other countries.
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Google Panda updates are like PageRank updates!

Posted on October 19, 2011 by admin

Google Panda updates are now like what PageRank updates used to be a few years ago. Every time there was a toolbar PR update, the SEO world would be in a frenzy, with lots of online space devoted to analysing which sites lost PR, which ones gained and how much. Things have changed so much, particularly in the course of the last couple of years, that PR updates almost go unnoticed. Continue reading →

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Using videos for effective B2B online marketing

Posted on October 11, 2011 by admin

With increasing speed of Internet connectivity and lower cost of bandwidth, the use of online videos is bound to keep growing in leaps and bounds. The greater consumption of multimedia content, particularly video, means that online marketers have to seriously consider adding video content to their content andmarketing mix. Moreover, with videos becoming a fairly integral part of  universal search results, SEO considerations also add the weight to producing more video content. Continue reading →

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Has Google Panda new version been rolled out on September 28?

Posted on September 29, 2011 by admin

It looks like there has been a roll out of another version of Google Panda yesterday ie. September 28. Or it may be something different altogether— however, we’ve noticed a significant shift in traffic on some sites.

None of the major search enigne marketing blogs/ websites seem to have reported on this yet, though we’ve noticed a couple of isolated posts on some webmaster forums from affected website owners.

Watch this space as we learn more in the next few days to see if the fluctuation we have noticed in the last couple of days is an aberration or if there is something more to it that search engine marketers and SEO comapnies like us need to be concerned about.

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SEO lessons from India’s disastrous cricket tour of England

Posted on September 13, 2011 by admin

If you are wondering what a cricket tour has to do with SEO, there’s quite a lot. As almost anyone with any understanding of the field will agree, one of the main aims of SEO is to attract relevant traffic to a website, typically by being at the top of the search results. Just as the Indian cricket team found out when they went on a seemingly underprepared tour of England where they got whitewashed 4-0 in the test series and lost their top spot in the International Cricket Council cricket rankings, companies using SEO as a key element of their online marketing strategy should realize that getting to the top of search engine rankings is difficult enough; staying there is equally hard, if not more so.

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Should marketers invest in Bing SEO/ SEM as search share increases?

Posted on September 9, 2011 by admin

Recent stats from Experian-Hitwise indicates that Bing-Yahoo share of search engine traffic has increased by about 4% at Google’s expense. These are US numbers, of course, but very often what happens in the US tends to mirror itself in other parts of the world.

What does it mean for marketers looking to attract search engine traffic? Not much, really- at least not for now; Google is still way too dominant and takes so much of the market share that it makes sense to focus SEO or even paid search marketing efforts on Google, particularly if budget is limited.

If the target audience is end consumers (as opposed to businesses), then it might make sense to invest in SEO/SEM for Bing/ Yahoo, specifically. Otherwise, we suggest marketers to wait and watch.

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Marketing SEO services – a lesson in how not to!

Posted on September 8, 2011 by admin

This morning we received a brief e-mail from the Business Development Director of a SEO firm. The subject line was that our domain was on page 19 of Google and whether we wanted to be #1.  Interesting enough for us to take a look and read the message. That was when we got the ideal lesson in how NOT to market SEO services or, for that matter, any service.

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