• 4 proven ways to increase Facebook page ‘Likes’ 4 proven ways to increase Facebook page ‘Likes’

    As one of the most actively used social media platforms, it is important for marketers to use the Facebook platform effectively to meet their marketing objectives. Facebook is also a huge channel for content marketers and bloggers/ content publishers to generate referral traffic for their websites/blogs. One of the common metrics of success of Face

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  • Content marketing: What content marketers need to do and what not to do Content marketing: What content marketers need to do and what not to do

    As a marketer of a product or a service, reaching out to your target audience and engaging them towards a purchase is your primary goal.  This is easier said than done especially with  limited marketing budgets. With the increasing cost and competitiveness of television advertising or other conventional forms of marketing such as exhibitions and

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  • Go secure (https) with your new website for SEO benefit Go secure (https) with your new website for SEO benefit

    If you are a business that is planning to launch a new website, then one of the things we suggest you consider doing right upfront is to make the site secure i.e. opt for the “https” protocol. It has been almost 3 years since Google started its push to get sites to go secure and get a ranking boost along the way;  new data from third partie

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  • SEO lessons from Google: Essentials for contemporary SEO SEO lessons from Google: Essentials for contemporary SEO

    Google released a video recently where it listed the characteristics of a good SEO consultant and how to hire one. Presented by Maile Ohye, Developer Programs Tech Lead at Google, the video is an addition to the search giant’s “Do you need a SEO” page. In the 11-minute video (embedded below), Ohye provides companies looking for external SE

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  • Lead generation with Google AdWords advertising: Pay attention to targeting Lead generation with Google AdWords advertising: Pay attention to targeting

    One of the greatest advantages of advertising with Google AdWords is the range of targeting options that are available today. On the face of it, this means that the advertiser should be able to reach his target audience very precisely. However, let us add a word of caution for potential search marketers who aren’t as experienced with managing a G

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  • Advertising on Google Adwords’ content network: opportunities abound Advertising on Google Adwords’ content network: opportunities abound

    Even though Google’s advertising network is well established, many brands and search marketers running pay-per-click (PPC) campaigns remain skeptical about the effectiveness of using this channel. One of the objections we keep hearing is that advertising on the content network (or ‘contextual’ network as many prefer to call it) may be fine

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  • Penguin 4.0: Implications for SEO professionals Penguin 4.0: Implications for SEO professionals

    Google confirmed the roll-out of the latest version of its Penguin algorithm- a long time after its previous release- sometime in the latter part of September 2016.  Unlike in the past, this latest release did not seem to have caused widespread ‘destruction’ of organic traffic or rankings for websites. In fact, there are a few other reasons to

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  • How SEO professionals should respond to Google updates & announcements How SEO professionals should respond to Google updates & announcements

    Google claims to make about 500 updates to its search algorithm each year, though many of them seem to be no more than small-scale tests. Typically, there are a couple of 'major' updates each year that sends the SEO world into a frenzy. In addition to these algorithm updates, which Google has become somewhat better at in terms of announcing

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  • Your guide to measure Social Media ROI Your guide to measure Social Media ROI

    What do you think is the most important parameter to measure your social media performance? Fans, followers, likes, retweet, video views, referral traffic from social media, so on and so forth. The problem today is the availability of the huge overload of metrics that makes it confusing to decide a common denominator to measure ROI. Today, let us l

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  • Adobe 2016 Symposium foresees huge potential for digital marketing in India Adobe 2016 Symposium foresees huge potential for digital marketing in India

    At Adobe’s Symposium 2016, the company discussed about the huge potential for digital marketing in India and also highlighted about the growing gap between countries, industries and companies who have embraced the digital experience (at the core of their strategy) and those who lag. Over thousand business and marketing leaders attended the Sym

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  • Google testing card/box style interface on desktop & mobile search results? Google testing card/box style interface on desktop & mobile search results?

    Google is continuing to test a card based user interface for its search results in newer geographies. This time, the new interface is being testing on both Desktop and Mobile SERPs The interface tests were first spotted on May 19 with desktop searches on Google Singapore. We brought this to the attention of some leading SEO blogs, including

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  • Twitter launches new video ad unit ‘First View’ for Indian advertisers Twitter launches new video ad unit ‘First View’ for Indian advertisers

    Twitter recently introduced a new promoted video ad unit ‘First View’ that gives brands the top ad spot in the timeline, which can be seen the first time an individual opens Twitter, for a period of 24 hours. During the launch, Twitter announced First View to be “an engaging and highly visible way to share your brand story with compelling vid

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  • Government launches Twitter Seva to support the startup ecosystem in India Government launches Twitter Seva to support the startup ecosystem in India

    Under the Startup India, Stand up India' initiative, the government recently announced the launch of “Twitter Seva", a hotline service that will respond to queries from startups, exporters and importer, and other stakeholders. Naturally, startups have high expectations from the government as this direct helpline via Twitter is expected

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