Tips to boost content effectiveness for best SEO results
Since late February of 2011, the SEO world has been taken over by a couple of endangered species from the animal kingdom, Panda and Penguin. These two major Google algorithm updates were supposedly focused on improving the quality of search results.
The several data refreshes and
Lessons from delivering SEO consulting services over a decade
While many SEO pros would like you to believe that it is a perfect science with accurately predictable outcomes for every action, I contend that it is an iterative process. Trial and error is very much a part of it. But why make the same SEO mistakes that others have alrea
As one of the most actively used social media platforms, it is important for marketers to use the Facebook platform effectively to meet their marketing objectives. Facebook is also a huge channel for content marketers and bloggers/ content publishers to generate referral traffic for their websites/blogs. One of the common metrics of success of Face
As a marketer of a product or a service, reaching out to your target audience and engaging them towards a purchase is your primary goal. This is easier said than done especially with limited marketing budgets. With the increasing cost and competitiveness of television advertising or other conventional forms of marketing such as exhibitions and
If you are a business that is planning to launch a new website, then one of the things we suggest you consider doing right upfront is to make the site secure i.e. opt for the “https” protocol.
It has been almost 3 years since Google started its push to get sites to go secure and get a ranking boost along the way; new data from third partie
Google released a video recently where it listed the characteristics of a good SEO consultant and how to hire one. Presented by Maile Ohye, Developer Programs Tech Lead at Google, the video is an addition to the search giant’s “Do you need a SEO” page.
In the 11-minute video (embedded below), Ohye provides companies looking for external SE
One of the greatest advantages of advertising with Google AdWords is the range of targeting options that are available today. On the face of it, this means that the advertiser should be able to reach his target audience very precisely. However, let us add a word of caution for potential search marketers who aren’t as experienced with managing a G
Even though Google’s advertising network is well established, many brands and search marketers running pay-per-click (PPC) campaigns remain skeptical about the effectiveness of using this channel.
One of the objections we keep hearing is that advertising on the content network (or ‘contextual’ network as many prefer to call it) may be fine
Google confirmed the roll-out of the latest version of its Penguin algorithm- a long time after its previous release- sometime in the latter part of September 2016. Unlike in the past, this latest release did not seem to have caused widespread ‘destruction’ of organic traffic or rankings for websites. In fact, there are a few other reasons to
Google claims to make about 500 updates to its search algorithm each year, though many of them seem to be no more than small-scale tests. Typically, there are a couple of 'major' updates each year that sends the SEO world into a frenzy.
In addition to these algorithm updates, which Google has become somewhat better at in terms of announcing
What do you think is the most important parameter to measure your social media performance? Fans, followers, likes, retweet, video views, referral traffic from social media, so on and so forth. The problem today is the availability of the huge overload of metrics that makes it confusing to decide a common denominator to measure ROI. Today, let us l
At Adobe’s Symposium 2016, the company discussed about the huge potential for digital marketing in India and also highlighted about the growing gap between countries, industries and companies who have embraced the digital experience (at the core of their strategy) and those who lag.
Over thousand business and marketing leaders attended the Sym
Google is continuing to test a card based user interface for its search results in newer geographies. This time, the new interface is being testing on both Desktop and Mobile SERPs
The interface tests were first spotted on May 19 with desktop searches on Google Singapore. We brought this to the attention of some leading SEO blogs, including
The five attributes of SEO-friendly content
Top SEO mistakes to avoid
4 proven ways to increase Facebook page ‘Likes’
Content marketing: What content marketers need to do and what not to do
Go secure (https) with your new website for SEO benefit
SEO lessons from Google: Essentials for contemporary SEO
Lead generation with Google AdWords advertising: Pay attention to targeting
Advertising on Google Adwords’ content network: opportunities abound
Penguin 4.0: Implications for SEO professionals
How SEO professionals should respond to Google updates & announcements
Your guide to measure Social Media ROI
Adobe 2016 Symposium foresees huge potential for digital marketing in India
Google testing card/box style interface on desktop & mobile search results?
