Archive for 2013
Have you explored the photo comment option on Facebook?
In a bid to constantly innovate the world’s largest social networking platform, Facebook has now introduced the photo comments option for brand pages as well. The news comes almost a month after the feature was made open to personal accounts. Now, a user can respond to comments via images rather than text. The new feature has eliminated the need to post a link in the comment section, which would fetch a thumbnail image, the usual practice that was followed earlier. (more…)
Dos and Don’ts of Facebook Marketing
Social media is an integral marketing vehicle for businesses/brands of any size and shape. Let’s focus on getting our strategy right on Facebook, which is a particularly powerful channel for B2C marketers. Here are the dos and don’ts of Facebook marketing. (more…)
Link building maintains its relevance for SEO
As expected, a lot of focus in the aftermath of a major Google algorithm update like Penguin 2.0 has been on links: the value of link building and what sort of links will still count as valuable in determining rankings. However SEO marketers seem to agree that links will continue to be among the most important ranking factors at least in the foreseeable future, even if content quality and social media visibility are considered to be gaining in importance.
Five effective local SEO and digital marketing tips for small businesses
If you run a small business and want to drive website traffic through organic search engine traffic, there are some simple steps you must take to ensure your SEO and online marketing efforts yield the desired results. As with so many aspects related to SEO, this is not rocket science; rather, common sense marketing methods tailored for the digital medium. (more…)
Selling online? Trust SEO & e-mail marketing (still!)
Despite all the hype about social media marketing, when it comes to delivering sales for online sellers, organic search traffic (read, SEO) and good ‘ol e-mail seem to be the best digital marketing channels. This is based on a study by Custora and reported on MarketingPilgrim.com. (more…)
Interdependence of SEO, content quality and website usability
Sometimes clients with a fairly decent understanding of SEO, and the wherewithal to invest in it, demonstrate the same naivete that characterises clients for whom SEO is all about scattering keywords across a page (trust me, it still happens!). Some of these myths about SEO are so well-entrenched that even myth-shattering numbers as evidence take a while getting accepted! (more…)
Improve your website usability: simple tips to consider in your design
By now, I believe you are aware of the benefits of having a website for your business. A website being available online 24×7, helps you to reach local and global customers, generate leads and create new business opportunities. It can not only help save money on marketing and lead generation but also contribute to better customer service. Here, I present some simple tips from a design and usability perspective to build and improve your online presence with your website. (more…)
SEO round-up: Link building, Penguin, Matt Cutts, Authorship
For about the last month and half, the SEO world has been abuzz with news of impending algorithm updates; post-mortems of the big Penguin 2.0 update and regular commentary and ‘warnings’ from Matt Cutts, the public face of Google at least as far as SEO is concerned. With SEO being such an important component of companies’ online marketing, it is prudent for digital marketers to take stock and evaluate the implications of recent developments and predictions. (more…)
Usability, user experience of web and retail – a different perspective
In digital marketing, there are thousands of factors that affect a website on the Internet. For any kind of business, there would be necessary and important considerations that should be met for furthering business aspirations and to maximize the potential of the website. If not met, these affect the search engine optimization (SEO) output, social media potential, corporate identity, branding, differentiation and positioning of the business, conversion and also other general factors influencing businesses. Usability and user experience should be remembered as the most important areas and starting points for a deeper analysis. (more…)
Social media marketing gains share of online marketing budgets in India: E&Y survey
Indian companies are beginning to get more social media savvy and increasingly allocating bigger chunks of their digital marketing spend to social media advertising, according to an Ernst & Young survey of 48 Indian enterprises with a robust presence in such media. Online marketing research firm eMarketer.com has summarized the findings of this study titled “Social Media Marketing: India Trends Study 2013” in a brief news report. (more…)
Small business online marketing and Google+: how effective?
Almost two years since the launch of Google+, the jury is still out on its usefulness and effectiveness as an effective social media marketing channel for small businesses. For SMBs that have embraced online marketing, where does Google+ fall in the pecking order when it comes to adoption? (more…)
Digital marketing – effective channels to invest marketing money in
Adopting a one-size fits all approach to digital marketing is fraught with the risk of simply draining precious marketing rupees without getting the desired outcome. Factors such as the profile of the target audience as well as the time frame and budget within which you want to achieve desired results should determine the online marketing channels that get the budget allocated. Of course, as a digital marketing agency it is our responsibility to advise our clients what method/ channel will yield the best results for them.
Google authorship mark-up: Tips to get started
Google Authorship mark-up allows authors to display more author information within search results pages (SERPs) and helps users to discover useful content. Have look at the below screen shot, which shows how the use of Authorship mark-up will render a page within Google search results. (more…)