Archive for 2014

  • Online reputation management: lessons from the ‘Billion Dollar Day’ sale Online reputation management: lessons from the ‘Billion Dollar Day’ sale

    Monday, October 6, 2014 was a momentous day as far as e-commerce in India was concerned. It was the day when India’s leading e-retailer Flipkart rolled out its now much-criticized Billion Dollar Day sale. The campaign, as all Indians know, created enormous buzz, with unprecedented multi-channel advertising luring consumers with unheard-of discounted prices and deals on millions of products. (more…)

  • Creating engaging content: Master story-telling and deliver an “experience” Creating engaging content: Master story-telling and deliver an “experience”

    On the second day of the recently-held Social Media Week in Mumbai, I attended a very useful session on the topic of creating great content. Titled “Social Content 101 – How To Create Your Own Engaging Content” and hosted by The Word Jockey Creative Content Studio, the session highlighted the importance of content in social media and digital marketing. It provided insights into how we can win and keep our online audience with the right content. Speakers also revealed valuable tips to create engaging and sustainable content, which are the hallmarks of effective content strategy and management. (more…)

  • Understanding the e-commerce ecosystem in India Understanding the e-commerce ecosystem in India

    The Indian e-commerce industry is hot like never before, led by enormous investments by major players like Flipkart and Amazon. The billions of dollars now committed to this sector by the leaders in this space are not only a leading indicator of the potential of online retail in the country but also a reflection of the changing shopping behaviour of a younger, Internet-savvy audience.

    In this context, the event titled “Deep dive into e-commerce” organised by Google Business Group (GBG)- Mumbai on September 20, 2014 was extremely pertinent, as it sought to understand the phenomenon in detail. Anchored by Sreeraman Thiagarajan, Chapter Manager of GBG Mumbai, the event featured Rajiv Prakash, former CEO of & founder of NextIn and Harish Singla, Director- ISB Hyderabad & founder of REIT India. (more…)

  • Google Adwords now offers call-out extensions

    Google Adwords has rolled out call-out extensions, additional text that advertisers can use to highlight and promote specific features about their product or service. The feature will be available for all advertisers in a few weeks’ time. From an advertiser’s perspective, it is important to note that call-outs will be an important factor in determining AdRank. (more…)

  • Content marketing for educational institutions: two key lessons Content marketing for educational institutions: two key lessons

    In all the years of our providing SEO and digital marketing services, we have had the opportunity to work with several education and training providers to assist them with their lead generation/ inbound marketing. In fact, we call ourselves the experts in online marketing for this sector (probably by accident rather than design). Our experience has brought to the fore a couple of key opportunities that most education/ training providers seem to miss, ignore or fail to pursue when it comes to their content marketing efforts. (more…)

  • How blogging impacts SEO efforts

    Often when we speak to a prospect interested in lead generation with digital marketing, we hear the questions, “We should be blogging, shouldn’t we? How many blog posts should we write to be on the top of Google? As part of your SEO deliverables/ service level agreement (SLA), how many blogs will you write each week?”.  These questions betray the ignorance of the rationale or spirit of blogging to attract visitors or leads through organic search results. (more…)

  • Google releases Panda 4.0 update Google releases Panda 4.0 update

    In response to the outrage caused by the dreaded Panda update, Google has announced an important Panda 4.0 update. This latest addition to the Panda search algorithm series is expected to be softer with regards to search filtering and bring in a new lease of online life to small business sites. (more…)

  • Enhance your Twitter conversations with these tips Enhance your Twitter conversations with these tips

    Twitter is considered to be one of the main social media platforms in the modern times. After Facebook, it has the largest social reach in terms of followers and tweets. In order to be successful on Twitter, you need to build engaging conversations. Otherwise your followers will unfollow you more quickly can you gain new ones. It is not rocket science to build a strong brand in Twitter. You can create a strong Twitter presence by following some basic tips and guidelines. It is not just enough to create a Twitter page, captivate your followers so that they will be more loyal to the brand.

  • Everything you need to know about Twitter’s new profile Everything you need to know about Twitter’s new profile

    Twitter is one social media platform that has not made an enormous number of changes right from its inception, unlike most of the others. Nevertheless, not stepping down the competitive ladder, Twitter has raised the bar by introducing its new look, the new Twitter profile. If you are someone who spends a lot of time on other users’ profile pages, you would know that doing so gives you a fair enough idea of who they are, what is their professional profile, their location status and what they look like. In other words, profile pages are extremely important for celebrities, brands as well as new users. (more…)

  • 5 Laws of social media marketing 5 Laws of social media marketing

    The millions of users who check into Facebook per second globally is just an indication of the enormous reach and power social media has over the public. Many top corporate and brands harness this reach to bring exciting leads and opportunities for more sales. It also helps that social media provides a cheap and effective platform for meaningful customer engagement. But for any company to be successful in social media marketing, they should follow certain time and tested rules which are effective and brings in results. (more…)

  • Why you still need a SEM agency Why you still need a SEM agency

    I have recently been asked a question a few times by prospects intending to start their own ventures and evaluating their start-up marketing strategies: is it really necessary to engage a SEM agency to manage our Google Adwords campaign, considering that the self-serve platform is supposedly so easy to use. Such a question obviously points to an existential threat to SEO/SEM agencies like us; however, I am glad to have been asked this question with a surprising frequency as it forced us to re-evaluate our value proposition to our customers. (more…)

  • Facebook launches video ads product; taps TV advertising revenues Facebook launches video ads product; taps TV advertising revenues

    Facebook, the social media giant, took a giant leap in its advertising mediums with the launch of its video ads product. The launch is seen as an attempt by the social media to gain a strong foothold in the television video marketing segment. After its $19 billion WhatsApp acquisition, the social networking behemoth‘s latest move can be interpreted as an opportunity to tap into the video ads marketing revenues. (more…)

  • Guest Blogging: Four reasons for its downfall

    Guest Blogging was in a rage till a few years back. Website and blog owners used to scour around for high quality and professional guest bloggers. However, lately, their demand has dropped down and guest blogging applications are looked down with suspicions. So, what has changed? What prompted this sudden decline in guest blogging popularity? From being a sought after practice, it has gone to become a hated content marketing strategy. (more…)

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