Archive for 2016
Lead generation with Google AdWords advertising: Pay attention to targeting
One of the greatest advantages of advertising with Google AdWords is the range of targeting options that are available today. On the face of it, this means that the advertiser should be able to reach his target audience very precisely. However, let us add a word of caution for potential search marketers who aren’t as experienced with managing a Google AdWords campaign. (more…)
Advertising on Google Adwords’ content network: opportunities abound
Even though Google’s advertising network is well established, many brands and search marketers running pay-per-click (PPC) campaigns remain skeptical about the effectiveness of using this channel. (more…)
Penguin 4.0: Implications for SEO professionals
Google confirmed the roll-out of the latest version of its Penguin algorithm- a long time after its previous release- sometime in the latter part of September 2016. Unlike in the past, this latest release did not seem to have caused widespread ‘destruction’ of organic traffic or rankings for websites. (more…)
How SEO professionals should respond to Google updates & announcements
Google claims to make about 500 updates to its search algorithm each year, though many of them seem to be no more than small-scale tests. Typically, there are a couple of ‘major’ updates each year that sends the SEO world into a frenzy. (more…)
Your guide to measure Social Media ROI
What do you think is the most important parameter to measure your social media performance? Fans, followers, likes, retweet, video views, referral traffic from social media, so on and so forth. The problem today is the availability of the huge overload of metrics that makes it confusing to decide a common denominator to measure ROI. Today, let us look at how you can gauge your social media performance effectively.
Adobe 2016 Symposium foresees huge potential for digital marketing in India
At Adobe’s Symposium 2016, the company discussed about the huge potential for digital marketing in India and also highlighted about the growing gap between countries, industries and companies who have embraced the digital experience (at the core of their strategy) and those who lag. (more…)
Google testing card/box style interface on desktop & mobile search results?
Google is continuing to test a card based user interface for its search results in newer geographies. This time, the new interface is being testing on both Desktop and Mobile SERPs
Twitter launches new video ad unit ‘First View’ for Indian advertisers
Twitter recently introduced a new promoted video ad unit ‘First View’ that gives brands the top ad spot in the timeline, which can be seen the first time an individual opens Twitter, for a period of 24 hours. During the launch, Twitter announced First View to be “an engaging and highly visible way to share your brand story with compelling video creative across Twitter’s massive audience.” (more…)
Government launches Twitter Seva to support the startup ecosystem in India
Under the Startup India, Stand up India’ initiative, the government recently announced the launch of “Twitter Seva”, a hotline service that will respond to queries from startups, exporters and importer, and other stakeholders.
Game changing tips to succeed on Instagram by GM of marketing services at Mercedes-Benz USA
Instagram has emerged as a big and influential social networking service in the last two years with more and more brands taking advantage of the medium to reach their audience. With more than 400 million users on Instagram, brands are always on the look-out for game changing strategies to make it big on this platform. (more…)
WhatsApp Integration – Why website builders should consider the option?
Mobile Internet users use WhatsApp instant messaging application more frequently than any other social networking app. WhatsApp is an instant messaging platform which allows users to send images, video and audio media messages as well as location using integrated mapping features. (more…)
How to successfully run a Twitter contest?
Twitter, a microblogging site, has become a major platform for marketers after Facebook. Currently, there are 332 million active users, which act as a big platform for brands to advertise and reach their target audience. If you are thinking to increase your audience reach, then running a Twitter contest is an ideal option. A twitter contest is a simple way to engage followers, increase engagement and also develop relationships for long term customers. Setting a Twitter contest is very easy, you need to follow below steps and there you go! (more…)