Archive for 2017

  • 4 proven ways to increase Facebook page ‘Likes’ 4 proven ways to increase Facebook page ‘Likes’

    As one of the most actively used social media platforms, it is important for marketers to use the Facebook platform effectively to meet their marketing objectives. Facebook is also a huge channel for content marketers and bloggers/ content publishers to generate referral traffic for their websites/blogs. One of the common metrics of success of Facebook marketing is how many followers – or the number of ‘Likes’ it has. So, let’s dig into some of the proven methods that I have personally found quite useful in increasing Facebook page likes. (more…)

  • Content marketing: What content marketers need to do and what not to do Content marketing: What content marketers need to do and what not to do

    As a marketer of a product or a service, reaching out to your target audience and engaging them towards a purchase is your primary goal.  This is easier said than done especially with  limited marketing budgets. With the increasing cost and competitiveness of television advertising or other conventional forms of marketing such as exhibitions and trade shows, digital marketing- in particular, content marketing- has become the go-to avenue for marketers to engage with their target audience at relatively lower costs. (more…)

  • Go secure (https) with your new website for SEO benefit Go secure (https) with your new website for SEO benefit

    If you are a business that is planning to launch a new website, then one of the things we suggest you consider doing right upfront is to make the site secure i.e. opt for the “https” protocol. (more…)

  • SEO lessons from Google: Essentials for contemporary SEO SEO lessons from Google: Essentials for contemporary SEO

    Google released a video recently where it listed the characteristics of a good SEO consultant and how to hire one. Presented by Maile Ohye, Developer Programs Tech Lead at Google, the video is an addition to the search giant’s “Do you need a SEO” page. (more…)

 

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