Adobe 2016 Symposium foresees huge potential for digital marketing in India
At Adobe’s Symposium 2016, the company discussed about the huge potential for digital marketing in India and also highlighted about the growing gap between countries, industries and companies who have embraced the digital experience (at the core of their strategy) and those who lag.
Over thousand business and marketing leaders attended the Symposium to learn about transformative digital strategies that can better a brand’s position amidst the strong competition. Bigwigs like Flipkart, MakeMyTrip, Royal Bank of Scotland, and Taj Group shared details on how their companies are making strategic and structural changes to make sure digital is delivering a compelling customer experience.
Umang Bedi, Managing Director, South Asia, Adobe
“Digital natives in India are forcing businesses and brands to offer amazing customer experiences across platforms and devices. This trend is accelerated by the government’s focus on strengthening the nation’s digital roadmap, driving a wave of digital transformation across India. The convergence is opening up enormous opportunities for brands and making it imperative for marketers to create a consistent consumer journey to win brand loyalists.”
According to the new Adobe Digital Index report, Best of the Best India, which was released at the Symposium, Indian businesses with a digital mindset are reaping the rewards of their transformation. Also, the growing importance of mobile and app usage is seen to be driving organizations to invest time and resources in defining a clear mobile strategy that has the power to transform their business. It is estimated that leading companies are allocating up to 20% of their marketing budgets to mobile, globally.
Tamara Gaffney, Principal Analyst, Adobe Digital Index:
“A leading digital mindset goes way beyond having a nice website, or a new mobile app. The leaders in this space have put digital experience at the centre of how they engage with customers. Their advanced digital strategies are helping them offer a rich, compelling and consistent customer experience, so they are staying ahead of the curve and driving better business results.”
Highlights from the report
- Smartphone traffic is growing in India across all industry sectors, but is experiencing the fastest growth in the Banking and Finance sector, followed by technology sector and media & entertainment.
- The growth in performance and return in mobile traffic is driving increased investments to attract more leads in the marketplace.
- Brands are continually striving to build an ecosystem that drives innovative and personalized online engagements as mobile optimization is transforming how consumers are fulfilling their digital needs and cutting back their overall online time.
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