Analyzing the importance of social media shares for SEO

A guest writer with DreamGROW recently published a post, Are Social Media Shares Important For SEO? This blog is an abstract of the analysis by Rowan Casey.

Search engine optimization (SEO) and its tools have undergone a big change in the recent times. This is mainly because of the way Google is analyzing quality web sites. If you are using spam techniques like spam blog comments, syndicated directory submission, mass social bookmarking or directory submissions, there are high chances that you would be punished by Google. On the other hand, if you have a link profile of high quality pages, Google would reward you.


This is because back links that appear natural to Google are only counted today. In short, links that offer true value in the form of original content on the sites and social media are worthy. Let us find out whether Google pays attention to the number of times a site is being shared on social media platforms like Facebook, YouTube, Twitter, and Google Plus.


Google is focusing on quality and wants people to focus on it rather than quantity. This can only be done by creating links, which appear natural to Google.


According to the writer, his strategy is to keep writing blog posts and occasional guest post/article and share it in a natural yet aggressive way on diverse social media platforms. The writer quotes that this strategy is working fine for his site. Social media shares and some amount of social bookmarking back link to blog posts. This is working for his personal site. He shares that the more he writes the better the rankings were.


Although a link from a social media site like Facebook or Twitter is no follow, it is worthy to have them as Google considers them natural link building. In short, this is a white hat strategy to rank high in searches. People shared your post, commented on it and discussed about it as it was good. This makes your site a quality one.


In fact, Google seems to be paying heed to social media signals, and punishing those sites, which are using blog commenting, social bookmarking, directory links, etc. in an unnatural looking way. The author’s analysis suggests that a site that is good and popular will automatically attract many shares on social media, particularly by top rated social media profiles.


According to the writer, social sharing brings in a high proportion of traffic to his website on a day-to-day basis. For instance, it could take a year to get a steady 100 views a day from Google, but aggressive tweeting can bring immense visitors in just a few hours.


The writer concluded by saying that people who are spending a lot of their time on social bookmarking sites, directories, or blog comments are not utilizing their time effectively and need to change their mindsets.


Do you wish to capitalize on the growth in social media adoption in India and the marketing/ advertising opportunities these offer? Contact us to discuss more, we can formulate and execute your social media marketing strategy.

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