Author Archives: admin

SEO best practices: a refresher

There are some standard SEO practices to be followed when optimizing your website for e search engines. Knowing about the potential impact of these SEO practices is useful in prioritizing the tasks. So, here, we present a list of some … Continue reading

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eMarketer Forecast: Google’s US display advertising business anticipated to surpass Facebook’s by 2013

According to eMarketer’s new forecast, Google’s display business is showing more growth than anticipated and may overtake Facebook as the top display advertising seller by 2013. Facebook, the online social networking giant, overtook Yahoo! last year to become the leading … Continue reading

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eMarketer Forecast: Twitter Ad Revenues expected to reach $259 million in 2012; $540 million by 2014

In 2011, the popular online social networking service Twitter gained a whopping $139.5 million in advertising revenues, registering a growth of 233% in its second year of Ad selling. According to eMarketer’s new forecast, Twitter would see Ad Revenues growing … Continue reading

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Facebook users grow by 132 % y/y in India; registers higher growth than USA in 2011

Facebook Inc in a filing with the US Securities and Exchange Commission (SEC) has disclosed that the number of users of the popular social networking site has more than doubled in India to 46 million in 2011. The growth of … Continue reading

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Google Panda updates are like PageRank updates!

Google Panda updates are now like what PageRank updates used to be a few years ago. Every time there was a toolbar PR update, the SEO world would be in a frenzy, with lots of online space devoted to analysing … Continue reading

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Using videos for effective B2B online marketing

With increasing speed of Internet connectivity and lower cost of bandwidth, the use of online videos is bound to keep growing in leaps and bounds. The greater consumption of multimedia content, particularly video, means that online marketers have to seriously … Continue reading

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Has Google Panda new version been rolled out on September 28?

It looks like there has been a roll out of another version of Google Panda yesterday ie. September 28. Or it may be something different altogether— however, we’ve noticed a significant shift in traffic on some sites. None of the … Continue reading

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SEO lessons from India’s disastrous cricket tour of England

If you are wondering what a cricket tour has to do with SEO, there’s quite a lot. As almost anyone with any understanding of the field will agree, one of the main aims of SEO is to attract relevant traffic … Continue reading

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Should marketers invest in Bing SEO/ SEM as search share increases?

Recent stats from Experian-Hitwise indicates that Bing-Yahoo share of search engine traffic has increased by about 4% at Google’s expense. These are US numbers, of course, but very often what happens in the US tends to mirror itself in other … Continue reading

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Marketing SEO services – a lesson in how not to!

This morning we received a brief e-mail from the Business Development Director of a SEO firm. The subject line was that our domain was on page 19 of Google and whether we wanted to be #1.  Interesting enough for us … Continue reading

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