Best ways to use LinkedIn for effective B2B marketing

For B2B marketers, LinkedIn is one of the most potent social media platforms and to make the best use of this engaging network, here are a few smart ways.

Ensure a makeover for your company page
Make sure that your Company’s LinkedIn page is up to date and interesting with attractive images and popular keywords that your customers are likely to use. Explain what your business is all about in clear and concise terms in the website to draw target customers. Highlight your strengths, upcoming projects and other interesting information that your customers may find useful.

Image courtesy: www.themarketingcrowd.ie

Make use of the advanced search option
Make sure to see other businesses and make your business well displayed with this advanced search option that is included within a basic LinkedIn membership. Add more contacts to build up your network as it will increase your chance to spot an ideal B2B match!

Connect with your audience through InMail
InMail will let you know people who might be checking your profile, which will help you to send feelers to them to know whether they are interested in working with you. InMail also allows you to message them directly relieving you of the cumbersome task of finding their contact information online.

Discover groups or start groups
LinkedIn groups are the greatest assets of these platforms. Start or join a group to throw open countless communication channels with businesses of mutual interest. Groups help you to generate leads and by being active in groups, you can ensure a wide angle exposure and visibility for your business. If you do not find an appropriate group, you can even start one to enhance the networking opportunities and business build-up. Starting a group will portray your business as an industry expert, which will draw many enthusiastic followers.

Image courtesy : linkedin.com

Content marketing
Sharing and publishing content will establish your business as a pioneer in your business line. Share interesting and informative articles, create blogs and share it to ensure a higher degree of engagement from other marketers in the network. Why not share your thoughts, possible business ventures and business tips in these blog to stir off more B2B opportunities. Create a buzz and make your message well heard of!

Be proactive
Search for businesses by being proactive. There is absolutely no room for complacency in these buzzing platforms where you cannot afford to wait for businesses to contact you. Keep a busy profile and get engaged with the other business’s content. To stay ahead in the social platform, you have to be always on your toes because anything stagnant will be shoved deeper into the network and out of the visibility of prospective business partners. Be active and busy and the results will be encouraging.

On Target provides social media marketing consulting and campaign management to companies in diverse sectors, including education and training, healthcare, online retail and hospitality. To find out more about how we can help you with your social media campaign, contact us now!