Dos and Don’ts of Facebook Marketing
Social media is an integral marketing vehicle for businesses/brands of any size and shape. Let’s focus on getting our strategy right on Facebook, which is a particularly powerful channel for B2C marketers. Here are the dos and don’ts of Facebook marketing.
- Did you know facts?
- Knowledge sharing posts/blogs/YouTube videos etc.
- Creative/artistic/out of the box posts
- Innovative crafts/designs/how-to-do, DIY stuff
- Update that actuates emotions – such as – happiness, anger, etc.
- Engaging posts, such as games/puzzles/trivia/polls
- Timely posts – Celebrating mother’s day, valentine’s day etc.
- Light posts – Life quotes, inspiring stories, funny posts, weekend posts etc.
- Social responsibility actuating posts – Reduce, Reuse And Recycle…
- 10. Up-cycling ideas – How to reuse/repurpose?
- Marketing posts – a complete no-no. If you must put in a marketing message, be subtle and that too occasionally.
- Direct selling posts– unless you have an irresistible offer to announce.
- Too educational/”scientific” posts
- Too corporate/self promoting posts (Never glorify yourself too evidently on the social platform)
- Never post too industry-specific posts (especially for technical pages)
- Excessive ‘Call to Action’ posts. (Hit like, click the link etc).
- Just text and no image is a strict no-no?, fans love visually appealing updates.
- Repetitive posts – Variety is the spice of life and that’s true for the social space. Plan your calendar and make sure you don’t trigger the same emotion everyday.
- Random updates … updating stuff that deviates from your existence is fine on some days but constantly uploading stuff that has no connection to your page will drive fans away. There is a reason why they have liked you; be worthy of that like.
- 10. Low –quality images: it annoys the fans and may drive them away from your page.
Develop an authentic profile as nothing can beat the value of a genuine profile. Respond to your valuable fans on an ongoing basis to strengthen your bond.
This is an excerpt from the original article titled, “A Beginner’s Guide To Social Media – 10 Hits And Misses,” published on Business-Matter .