Facebook hits 1 billion users milestone
Facebook CEO and co-founder Mark Zuckerberg has made an official announcement that the social media website has successfully hit 1 billion active users on September 14, 2012. To celebrate this milestone, it has released a television advert.
According to the Key metrics report published on Facebook’s news section, the top five countries user wise were Brazil, India, Indonesia, Mexico, and the United States (in alphabetical order). The site has 600 million mobile users.
“This morning, there are more than one billion people using Facebook actively each month. If you’re reading this: thank you for giving me and my little team the honor of serving you. Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life. I am committed to working every day to make Facebook better for you, and hopefully together one day we will be able to connect the rest of the world too.”
The TVC is by ad agency Wieden + Kennedy, popular for its Nike work. The advert draws a comparison of Facebook with chairs, basketball, bridges, and other things that connects people together.
“For the first time in our history, we’ve made a brand video to express what our place is on this earth. We believe that the need to open up and connect is what makes us human. It’s what brings us together. It’s what brings meaning to our lives. Facebook isn’t the first thing people have made to help us connect. We belong to a rich tradition of people making things that bring us together. Today, we honor this tradition. We honor the humanity of the people we serve. We honor the everyday things people have always made to bring us together: Chairs, doorbells, airplanes, bridges, games. These are all things that connect us. And now Facebook is a part of this tradition of things that connect us too.”
To watch the television advert, click here: http://newsroom.fb.com/News/The-Things-That-Connect-Us-1c7.aspx
To download the key metrics, click here:http://newsroom.fb.com/imagelibrary/downloadmedia.ashx?MediaDetailsID=4227&SizeId=-1
Source: Information Daily and Facebook Newsroom