Facebook users grow by 132 % y/y in India; registers higher growth than USA in 2011
Facebook Inc in a filing with the US Securities and Exchange Commission (SEC) has disclosed that the number of users of the popular social networking site has more than doubled in India to 46 million in 2011. The growth of 132% year-on-year (y/y) has made India one of the top countries to have shown that much increase in monthly active user base in the past year. This indicates the growing popularity of this social networking site in India as compared to other countries.
In all, Facebook’s total monthly active users grew 39% y/y to 845 million at the end of the year 2011.
• USA – The home market registered an increase of 16% y/y to 161 million in 2011
• Brazil – The other country that recorded impressive increase in the number of Facebook users was Brazil. With a growth of 268% y/y to 37 million monthly active users, this country is expected to well exceed India in the number of users this year. Although, Orkut still ruled the Brazilian social media space.
On its competitors, Facebook said, “We compete broadly with Google’s social networking offerings, including Google+, and also with other, largely regional, social networks that have strong positions in particular countries, including Cyworld in Korea, Mixi in Japan, Orkut (owned by Google) in Brazil and India, and vKontakte in Russia.”
On its future plan, the company said, “We continue to focus on growing our user base across all geographies, including relatively less-penetrated, large markets such as Brazil, Germany, India, Japan, Russia, and South Korea. We intend to grow our user base by continuing our marketing and user acquisition efforts and enhancing our products, including mobile apps, in order to make Facebook more accessible and useful.”
According to the filed documents for IPO with the US SEC, Facebook said, “We have achieved varying levels of penetration within the population of Internet users in different countries. In China, where Facebook access is restricted, we have near zero penetration. We continue to invest in growing our user base, particularly in markets where we are relatively less penetrated.”
The company’s filing made it evident that user base grew significantly across all geographies, but India and Brazil were the ones who showed the maximum growth. The biggest social networking site, Facebook, still considers Orkut, Google’s social media platform, as its rivals among other competitors in different countries.