Have you explored the photo comment option on Facebook?

In a bid to constantly innovate the world’s largest social networking platform, Facebook has now introduced the photo comments option for brand pages as well. The news comes almost a month after the feature was made open to personal accounts. Now, a user can respond to comments via images rather than text. The new feature has eliminated the need to post a link in the comment section, which would fetch a thumbnail image, the usual practice that was followed earlier.

Let’s have a look at how the new feature appears.

The red box marks a camera icon, where a user can click and upload a photo directly from his desktop.

The page admins can respond to the comments with a photo or a text or a combination of words and picture.

What’s in it for businesses/brands?

Now, brands can engage into more expressive and engaging conversation with the help of photos in comments section.

A picture is worth a thousand words!

Hence, for brands, this new feature is a great outlet to get creative with their posts and interactions with fans. It opens door for brands to invite their fans to contribute visually.
For instance, if you are an organic brand you can call for upcycling ideas from your fans. You can ask them to submit photos on how they reduce, reuse and recycle stuff.

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