How blogging impacts SEO efforts



Often when we speak to a prospect interested in lead generation with digital marketing, we hear the questions, “We should be blogging, shouldn’t we? How many blog posts should we write to be on the top of Google? As part of your SEO deliverables/ service level agreement (SLA), how many blogs will you write each week?”.  These questions betray the ignorance of the rationale or spirit of blogging to attract visitors or leads through organic search results.

When SEO experts talk about blogging being effective as a SEO tactic, the message that one should take away from it is that “creating good content frequently is effective”. A blog is purely a method and format in which content is created, and technically it shouldn’t matter whether the content you create is labelled as a blog or as something else. This fundamental fact is often overlooked or misunderstood and people get stuck-up on the idea of blogging.

Of course, there are reasons for this too. Blogs are generally extremely easy to be created using easy-to-use and open-source blogging platforms such as WordPress that can be easily integrated on to one’s website. Moreover, most of these platforms and content management systems come equipped with plug-ins that take care of several universally-accepted SEO-best practices, including custom titles, controllable and keyword-rich URLs, auto-generation of related content, and so on. Another reason is the perception of “blogs” as being more informal and consequently, eliminating one of the big barriers to good content generation: good writing skills.

Quality of content is the key, not the label you attach to it

Whether you call it blogging or not, the act of regularly generating good content can help attract more visitors to your website who in turn can become leads or customers. Here is why that is important:

  • Regular content keeps the website fresh: More frequent the updates, the chances of search engine spiders crawling the site more frequently increases.
  • Greater breadth and depth of content on the site: The new content added increases the content inventory. Both depth and breadth of content help with improving search visibility.
  • Well-written, informative and useful content can get shared and linked-to: It is a fact that in-bound links will continue to be influential in determining search engine rankings. The “secret” of good ‘bloggers’ or content creators is that there is considerable investment of time and effort in producing high-quality content.

In conclusion, we’d just like to say that if your objective is to succeed with your inbound marketing/ SEO efforts, don’t get carried away by the mechanics of blogging. Instead, grasp its spirit to produce content that will appeal to users.

 

Interested in finding out how we can help with your lead generation/ inbound marketing efforts using strategic content creation? With our content marketing-based SEO and inbound marketing expertise, we are confident of being able to help. Contact us today.

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