Understanding the e-commerce ecosystem in India
The Indian e-commerce industry is hot like never before, led by enormous investments by major players like Flipkart and Amazon. The billions of dollars now committed to this sector by the leaders in this space are not only a leading indicator of the potential of online retail in the country but also a reflection of the changing shopping behaviour of a younger, Internet-savvy audience.
In this context, the event titled “Deep dive into e-commerce” organised by Google Business Group (GBG)- Mumbai on September 20, 2014 was extremely pertinent, as it sought to understand the phenomenon in detail. Anchored by Sreeraman Thiagarajan, Chapter Manager of GBG Mumbai, the event featured Rajiv Prakash, former CEO of Futurebazaar.com & founder of NextIn and Harish Singla, Director- ISB Hyderabad & founder of REIT India. (more…)
Facebook enters Indian software market with Little Eye Labs acquisition
In a historic deal, Facebook has bought an Android app developing startup Little Eye Labs, based in Bangalore. The notable fact of the deal is that it is the social media giant’s first Indian acquisition. Little Eye is being acquired for approx. Rs 90 crore, or $15 million. (more…)
The art of drafting a Google+ Post
With an ever-increasing number of social media channels joining the digital marketing bandwagon, Google+ has managed to secure a strong base over the last two years. So much so, that today, it is the second-largest social networking site in the world after Facebook.
Gaze into 2014 digital marketing trends
We are inching towards the end of this year and the time has come to look forward to trends that are most likely to buzz in the Digital Marketing sector in 2014. The advancements in analytic reporting and expert assessment have made it possible to outline the emerging trends with precision. (more…)
Selling online? Trust SEO & e-mail marketing (still!)
Despite all the hype about social media marketing, when it comes to delivering sales for online sellers, organic search traffic (read, SEO) and good ‘ol e-mail seem to be the best digital marketing channels. This is based on a study by Custora and reported on MarketingPilgrim.com. (more…)
Usability, user experience of web and retail – a different perspective
In digital marketing, there are thousands of factors that affect a website on the Internet. For any kind of business, there would be necessary and important considerations that should be met for furthering business aspirations and to maximize the potential of the website. If not met, these affect the search engine optimization (SEO) output, social media potential, corporate identity, branding, differentiation and positioning of the business, conversion and also other general factors influencing businesses. Usability and user experience should be remembered as the most important areas and starting points for a deeper analysis. (more…)
Catching up on Olympics fever
Who do you think is India’s strongest medal prospects for the Summer Olympics 2012 ???
The countdown for the biggest sports event is over and the competition is in its full swing. The world’s largest sports competition, The Olympic Games where athletes from different parts of the world participate in huge numbers to compete in summer and winter sports has began. (more…)