Google Adwords

  • Lead generation with Google AdWords advertising: Pay attention to targeting Lead generation with Google AdWords advertising: Pay attention to targeting

    One of the greatest advantages of advertising with Google AdWords is the range of targeting options that are available today. On the face of it, this means that the advertiser should be able to reach his target audience very precisely. However, let us add a word of caution for potential search marketers who aren’t as experienced with managing a Google AdWords campaign. (more…)

  • Google Adwords now offers call-out extensions

    Google Adwords has rolled out call-out extensions, additional text that advertisers can use to highlight and promote specific features about their product or service. The feature will be available for all advertisers in a few weeks’ time. From an advertiser’s perspective, it is important to note that call-outs will be an important factor in determining AdRank. (more…)

 

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