Inbound Marketing

  • SEO predictions for 2016 from around the world

    SEO predictionsAs the countdown for 2016 has already started, SEO experts and technical wizards around the world are following the biggest SEO predictions for 2016 that could change the way online businesses function. (more…)

  • Creating engaging content: Master story-telling and deliver an “experience” Creating engaging content: Master story-telling and deliver an “experience”

    On the second day of the recently-held Social Media Week in Mumbai, I attended a very useful session on the topic of creating great content. Titled “Social Content 101 – How To Create Your Own Engaging Content” and hosted by The Word Jockey Creative Content Studio, the session highlighted the importance of content in social media and digital marketing. It provided insights into how we can win and keep our online audience with the right content. Speakers also revealed valuable tips to create engaging and sustainable content, which are the hallmarks of effective content strategy and management. (more…)

  • Content marketing for educational institutions: two key lessons Content marketing for educational institutions: two key lessons

    In all the years of our providing SEO and digital marketing services, we have had the opportunity to work with several education and training providers to assist them with their lead generation/ inbound marketing. In fact, we call ourselves the experts in online marketing for this sector (probably by accident rather than design). Our experience has brought to the fore a couple of key opportunities that most education/ training providers seem to miss, ignore or fail to pursue when it comes to their content marketing efforts. (more…)

  • How blogging impacts SEO efforts

    Often when we speak to a prospect interested in lead generation with digital marketing, we hear the questions, “We should be blogging, shouldn’t we? How many blog posts should we write to be on the top of Google? As part of your SEO deliverables/ service level agreement (SLA), how many blogs will you write each week?”.  These questions betray the ignorance of the rationale or spirit of blogging to attract visitors or leads through organic search results. (more…)

 

Contact Us

Your Name  :  *
Your Email  :  *
Subject  :  *
Message Body  :  *
 :  *