SEO traffic- limitations on control over geographic origin of traffic
One of our clients is interested in getting leads only from some specific cities in India. They rely mainly on SEO for their lead generation with a small amount spent per month on pay-per-click advertising using Google AdWords. One of the regular feedback items we receive is that many of the inquiries they received are not relevant because they have come from other cities. (more…)
Is Google being evil, peddling SEO and Adwords?
Two things happened in the last week that made us wonder: “Can Google really be doing this?”.
First, we received an e-mail from a search marketing client of ours, in which he mentioned as a FYI: “.. by the way, we received a call from Google offering us their campaign management for SEO and Google Adwords.” Considering the context of the communication and the demanding nature of the client, I didn’t take it too seriously and rather viewed it more as a veiled threat, to keep us on our toes and keep delivering more than what would typically be expected for the service fees we were billing them. (more…)
eMarketer Forecast: Google’s US display advertising business anticipated to surpass Facebook’s by 2013
According to eMarketer’s new forecast, Google’s display business is showing more growth than anticipated and may overtake Facebook as the top display advertising seller by 2013. Facebook, the online social networking giant, overtook Yahoo! last year to become the leading display advertising seller in the US. (more…)
Google Panda updates are like PageRank updates!
Google Panda updates are now like what PageRank updates used to be a few years ago. Every time there was a toolbar PR update, the SEO world would be in a frenzy, with lots of online space devoted to analysing which sites lost PR, which ones gained and how much. Things have changed so much, particularly in the course of the last couple of years, that PR updates almost go unnoticed. (more…)
Has Google Panda new version been rolled out on September 28?
It looks like there has been a roll out of another version of Google Panda yesterday ie. September 28. Or it may be something different altogether— however, we’ve noticed a significant shift in traffic on some sites.
None of the major search enigne marketing blogs/ websites seem to have reported on this yet, though we’ve noticed a couple of isolated posts on some webmaster forums from affected website owners.
Watch this space as we learn more in the next few days to see if the fluctuation we have noticed in the last couple of days is an aberration or if there is something more to it that search engine marketers and SEO comapnies like us need to be concerned about.
Should marketers invest in Bing SEO/ SEM as search share increases?
Recent stats from Experian-Hitwise indicates that Bing-Yahoo share of search engine traffic has increased by about 4% at Google’s expense. These are US numbers, of course, but very often what happens in the US tends to mirror itself in other parts of the world.
What does it mean for marketers looking to attract search engine traffic? Not much, really- at least not for now; Google is still way too dominant and takes so much of the market share that it makes sense to focus SEO or even paid search marketing efforts on Google, particularly if budget is limited.
If the target audience is end consumers (as opposed to businesses), then it might make sense to invest in SEO/SEM for Bing/ Yahoo, specifically. Otherwise, we suggest marketers to wait and watch.
Google’s voice search still has a long way to go
It’s been a few months since Google added voice search capabilities when searching using Chrome. However, from the looks of it, the voice search still needs a significant degree of improvement.
We tested using one of our staff who is fairly accent-neutral, and some of the results that showed up were way off the mark. (more…)