Social Media Ideas
Your guide to measure Social Media ROI
What do you think is the most important parameter to measure your social media performance? Fans, followers, likes, retweet, video views, referral traffic from social media, so on and so forth. The problem today is the availability of the huge overload of metrics that makes it confusing to decide a common denominator to measure ROI. Today, let us look at how you can gauge your social media performance effectively.
Twitter launches new video ad unit ‘First View’ for Indian advertisers
Twitter recently introduced a new promoted video ad unit ‘First View’ that gives brands the top ad spot in the timeline, which can be seen the first time an individual opens Twitter, for a period of 24 hours. During the launch, Twitter announced First View to be “an engaging and highly visible way to share your brand story with compelling video creative across Twitter’s massive audience.” (more…)
Government launches Twitter Seva to support the startup ecosystem in India
Under the Startup India, Stand up India’ initiative, the government recently announced the launch of “Twitter Seva”, a hotline service that will respond to queries from startups, exporters and importer, and other stakeholders.
Game changing tips to succeed on Instagram by GM of marketing services at Mercedes-Benz USA
Instagram has emerged as a big and influential social networking service in the last two years with more and more brands taking advantage of the medium to reach their audience. With more than 400 million users on Instagram, brands are always on the look-out for game changing strategies to make it big on this platform. (more…)
How to successfully run a Twitter contest?
Twitter, a microblogging site, has become a major platform for marketers after Facebook. Currently, there are 332 million active users, which act as a big platform for brands to advertise and reach their target audience. If you are thinking to increase your audience reach, then running a Twitter contest is an ideal option. A twitter contest is a simple way to engage followers, increase engagement and also develop relationships for long term customers. Setting a Twitter contest is very easy, you need to follow below steps and there you go! (more…)
- Best ways to use LinkedIn for effective B2B marketing
How to use Instagram for Effective Marketing?
Content may still be king, but great images have become a very worthy queen! In today’s age of visuals and sharing, Instagram is quickly outstripping other social media platforms when it comes to engagement, especially among the younger demographic. (more…)
Enhance your Twitter conversations with these tips
Twitter is considered to be one of the main social media platforms in the modern times. After Facebook, it has the largest social reach in terms of followers and tweets. In order to be successful on Twitter, you need to build engaging conversations. Otherwise your followers will unfollow you more quickly can you gain new ones. It is not rocket science to build a strong brand in Twitter. You can create a strong Twitter presence by following some basic tips and guidelines. It is not just enough to create a Twitter page, captivate your followers so that they will be more loyal to the brand.
Everything you need to know about Twitter’s new profile
Twitter is one social media platform that has not made an enormous number of changes right from its inception, unlike most of the others. Nevertheless, not stepping down the competitive ladder, Twitter has raised the bar by introducing its new look, the new Twitter profile. If you are someone who spends a lot of time on other users’ profile pages, you would know that doing so gives you a fair enough idea of who they are, what is their professional profile, their location status and what they look like. In other words, profile pages are extremely important for celebrities, brands as well as new users. (more…)
5 Laws of social media marketing
The millions of users who check into Facebook per second globally is just an indication of the enormous reach and power social media has over the public. Many top corporate and brands harness this reach to bring exciting leads and opportunities for more sales. It also helps that social media provides a cheap and effective platform for meaningful customer engagement. But for any company to be successful in social media marketing, they should follow certain time and tested rules which are effective and brings in results. (more…)
Facebook launches video ads product; taps TV advertising revenues
Facebook, the social media giant, took a giant leap in its advertising mediums with the launch of its video ads product. The launch is seen as an attempt by the social media to gain a strong foothold in the television video marketing segment. After its $19 billion WhatsApp acquisition, the social networking behemoth‘s latest move can be interpreted as an opportunity to tap into the video ads marketing revenues. (more…)
Tips for press release shareability
Press releases are not only an important part of a company’s PR excercise but also an extremely useful tool in a company’s online marketing/ content marketing strategy. While in the previous links-driven SEO world the focus of online press release distribution was often on acquiring links through the online PR distribution channels, the emphasis has now rightly shifted on getting the right level of coverage through relevant channels/ media. The operative word now is ‘share worthy’ and not ink-worthy. In a recent interview with PR News, Taylor Cole, director of public relations and social media at the leading hotel booking site, Hotels.com, gives some simple tips to make press releases more shareable which we have excerpted below. (more…)
Facebook enters Indian software market with Little Eye Labs acquisition
In a historic deal, Facebook has bought an Android app developing startup Little Eye Labs, based in Bangalore. The notable fact of the deal is that it is the social media giant’s first Indian acquisition. Little Eye is being acquired for approx. Rs 90 crore, or $15 million. (more…)