Social Media Ideas

  • The art of drafting a Google+ Post

    With an ever-increasing number of social media channels joining the digital marketing bandwagon, Google+ has managed to secure a strong base over the last two years. So much so, that today, it is the second-largest social networking site in the world after Facebook.

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  • Google India’s Online Shopping Festival to go live on December 11

    What- Google India’s Online Shopping Festival (GOSF)

    When- 11th, 12th and 13th December 2013

    Where- www.gosf.in

    Join Google India on 11th, 12th and 13th December 2013 for their 3 days online shopping carnival! And no matter who you are, there’s a deal for you. (more…)

  • Organic ways to succeed on social media

    Social Media is a huge platform that has evolved immensely in the last two years. Today, news, updates, product launches etc., are first announced on Facebook and other prominent social media channels. Therefore, for every company, irrespective of its size and sector, it is important to thrive on a social media platform, which best complements its product/service range. Once you setup your account, what next? You might have to struggle to be seen/heard and in the bargain, you may come across a number of paid ad campaigns that promises you enough likes/followers. However, for a company in a nascent stage, it is difficult to earmark huge sums for paid ad campaigns. So, let’s discuss on how you can run an effective social media campaign in ZERO budget. (more…)

  • Attributes of effective social media content Attributes of effective social media content

    As with various other forms of digital marketing, content is one of the most important determinants of success with social media marketing. Unlike website traffic acquisition methods, such as paid search advertising, where it is much easier to measure tangible benefits and fairly accurately determine the return on investment, there is a degree of ‘unknowns’ when it comes to measurement of ROI of social media marketing.
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  • Forecast: Top 7 Social Media Marketing Trends in 2014

    The increasing number of social media platforms often makes companies confuse as to which platform is apt for their business model. Nevertheless, the social media-marketing experts have presented their profound views on which platforms will seemingly dominate the social networking arena in the upcoming year.
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  • Facebook allows businesses to run contests on Page Timelines

    The Social- network giant, Facebook, has finally declared critical changes to its platform by making it more easygoing for businesses all across the globe to host competitions effectually and without much hassle. The supplementary bonus is that after the implementation, users are now allowed to participate in the competition by just commenting on the page.
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  • Understanding ‘direct traffic’ and its importance in measuring your marketing success

    Measuring source of website traffic is an essential part of a digital marketer’s routine. The focus is typically on search engine traffic (whether organic or paid) and referral traffic. One source that often doesn’t get much more than a cursory look is ‘direct traffic’. However, I feel that direct traffic deserves much better attention because it can not only give an indication of the success of your overall marketing (and not just online marketing) but also this traffic could well be of a much higher ‘quality’ that results in targeted outcomes. (more…)

  • Have you explored the photo comment option on Facebook? Have you explored the photo comment option on Facebook?

    In a bid to constantly innovate the world’s largest social networking platform, Facebook has now introduced the photo comments option for brand pages as well. The news comes almost a month after the feature was made open to personal accounts. Now, a user can respond to comments via images rather than text. The new feature has eliminated the need to post a link in the comment section, which would fetch a thumbnail image, the usual practice that was followed earlier. (more…)

  • Dos and Don’ts of Facebook Marketing

    Social media is an integral marketing vehicle for businesses/brands of any size and shape. Let’s focus on getting our strategy right on Facebook, which is a particularly powerful channel for B2C marketers. Here are the dos and don’ts of Facebook marketing. (more…)

  • Social media marketing gains share of online marketing budgets in India: E&Y survey

    Indian companies are beginning to get more social media savvy and increasingly allocating bigger chunks of their digital marketing spend to social media advertising, according to an Ernst & Young survey of 48  Indian enterprises with a robust presence in such media. Online marketing research firm eMarketer.com has summarized the findings of this study titled “Social Media Marketing: India Trends Study 2013” in a brief news report. (more…)

  • Small business online marketing and Google+: how effective? Small business online marketing and Google+: how effective?

    Almost two years since the launch of Google+, the jury is still out on its usefulness and effectiveness as an effective social media marketing channel for small businesses.  For SMBs that have embraced online marketing, where does Google+ fall in the pecking order when it comes to adoption? (more…)

  • Advertise without blowing a hole in your pocket!

    Whether you are a start-up company or an established brand, you are practically invisible if you have no presence on the World Wide Web. Internet marketing offers affordable and effective marketing, especially for small and medium enterprises (SMEs). Budget is a constraint for SMEs. They cannot afford to spend huge amount of money on advertising – mainly print or TV, nor can they ignore marketing completely. After all, SMEs have to establish themselves as a brand and they are up against established and successful ones.
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  • 2013 Social media trends for SMEs

    Social media has grown leaps and bounds in the last few years. It has become a serious business with exhaustive research and studies going into this field. The impact of social media is tangible, with all the brands harnessing the power of online marketing to reach out to the consumers. Online marketing is the trend – it is instant, cost-effective, attention grabbing and the results are real time!
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