Google’s voice search still has a long way to go

It’s been a few months since Google added voice search capabilities when searching using Chrome. However, from the looks of it, the voice search still needs a significant degree of improvement.

We tested using one of our staff who is fairly accent-neutral, and some of the results that showed up were way off the mark. Continue reading

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The SEO recipe: creativity, the missing ingredient

When we were looking to hire a few SEO executives for our Mumbai office recently, we had the opportunity to speak a lot of young SEO professionals with about a year to 2 years’ experience.

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Can social media drive large volumes of traffic to your website?

To be honest, there is no straight answer to the question we have posed here. The best answer really is, “it depends”.  From the various organic social media marketing campaigns we have done for clients, we’ve come to the conclusion that direct traffic from organic Social Media Optimisation (SMO)/ Social Media Markting(SMM) efforts typically is often a small fraction of what gets from organic search engine traffic ie. SEO. This fact is also validated by some studies conducted in the US recently on the contribution of traffic from social media to target websites. Continue reading

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