• Game changing tips to succeed on Instagram by GM of marketing services at Mercedes-Benz USA Game changing tips to succeed on Instagram by GM of marketing services at Mercedes-Benz USA

    Instagram has emerged as a big and influential social networking service in the last two years with more and more brands taking advantage of the medium to reach their audience. With more than 400 million users on Instagram, brands are always on the look-out for game changing strategies to make it big on this platform. Let us look at what we can

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  • WhatsApp Integration – Why website builders should consider the option? WhatsApp Integration – Why website builders should consider the option?

    Mobile Internet users use WhatsApp instant messaging application more frequently than any other social networking app. WhatsApp is an instant messaging platform which allows users to send images, video and audio media messages as well as location using integrated mapping features.As of 2015, worldwide mobile phone internet users were 52.7 percent.

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  • How to successfully run a Twitter contest? How to successfully run a Twitter contest?

    Twitter, a microblogging site, has become a major platform for marketers after Facebook. Currently, there are 332 million active users, which act as a big platform for brands to advertise and reach their target audience. If you are thinking to increase your audience reach, then running a Twitter contest is an ideal option. A twitter contest is a si

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  • Best ways to use LinkedIn for effective B2B marketing

    For B2B marketers, LinkedIn is one of the most potent social media platforms and to make the best use of this engaging network, here are a few smart ways. Ensure a makeover for your company page Make sure that your Company’s LinkedIn page is up to date and interesting with attractive images and popular keywords that your customers are likely

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  • How to use Instagram for Effective Marketing?

    Content may still be king, but great images have become a very worthy queen! In today’s age of visuals and sharing, Instagram is quickly outstripping other social media platforms when it comes to engagement, especially among the younger demographic. Statistics from September 2015 indicate that 400 million people use Instagram. There’s one ob

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  • SEO predictions for 2016 from around the world

    As the countdown for 2016 has already started, SEO experts and technical wizards around the world are following the biggest SEO predictions for 2016 that could change the way online businesses function. Some of the hottest SEO predictions for the year ahead include the following Mobile and voice search will play a key role in SEO. Google is

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  • Online reputation management: lessons from the ‘Billion Dollar Day’ sale Online reputation management: lessons from the ‘Billion Dollar Day’ sale

    Monday, October 6, 2014 was a momentous day as far as e-commerce in India was concerned. It was the day when India’s leading e-retailer Flipkart rolled out its now much-criticized Billion Dollar Day sale. The campaign, as all Indians know, created enormous buzz, with unprecedented multi-channel advertising luring consumers with unheard-of discoun

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  • Creating engaging content: Master story-telling and deliver an “experience” Creating engaging content: Master story-telling and deliver an “experience”

    On the second day of the recently-held Social Media Week in Mumbai, I attended a very useful session on the topic of creating great content. Titled “Social Content 101 – How To Create Your Own Engaging Content” and hosted by The Word Jockey Creative Content Studio, the session highlighted the importance of content in social media and digital

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  • Understanding the e-commerce ecosystem in India Understanding the e-commerce ecosystem in India

    The Indian e-commerce industry is hot like never before, led by enormous investments by major players like Flipkart and Amazon. The billions of dollars now committed to this sector by the leaders in this space are not only a leading indicator of the potential of online retail in the country but also a reflection of the changing shopping behaviour o

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  • Google Adwords now offers call-out extensions

    Google Adwords has rolled out call-out extensions, additional text that advertisers can use to highlight and promote specific features about their product or service. The feature will be available for all advertisers in a few weeks' time. From an advertiser's perspective, it is important to note that call-outs will be an important factor in determ

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  • Content marketing for educational institutions: two key lessons Content marketing for educational institutions: two key lessons

    In all the years of our providing SEO and digital marketing services, we have had the opportunity to work with several education and training providers to assist them with their lead generation/ inbound marketing. In fact, we call ourselves the experts in online marketing for this sector (probably by accident rather than design). Our experience has

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  • How blogging impacts SEO efforts

    Often when we speak to a prospect interested in lead generation with digital marketing, we hear the questions, “We should be blogging, shouldn’t we? How many blog posts should we write to be on the top of Google? As part of your SEO deliverables/ service level agreement (SLA), how many blogs will you write each week?”.  These questions betra

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  • Google releases Panda 4.0 update Google releases Panda 4.0 update

    In response to the outrage caused by the dreaded Panda update, Google has announced an important Panda 4.0 update. This latest addition to the Panda search algorithm series is expected to be softer with regards to search filtering and bring in a new lease of online life to small business sites. The original Panda was released in 2011 with a view

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