• Attributes of effective social media content Attributes of effective social media content

    As with various other forms of digital marketing, content is one of the most important determinants of success with social media marketing. Unlike website traffic acquisition methods, such as paid search advertising, where it is much easier to measure tangible benefits and fairly accurately determine the return on investment, there is a degree of

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  • New Google banner tests: Bane or Boon

    The breaking news last week read ‘Google tests banner ads in search results’, prompting a flurry of debates about the form, consequences and legality of Google’s latest move. Coming close to the heels of penguin and hummingbird announcement, one might wonder what next big thing the internet search giant has up its sleeves. Long before, Go

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  • 3 Impacts of Google Hummingbird on content marketing 3 Impacts of Google Hummingbird on content marketing

    The internet search giant Google has created waves with the announcement of hummingbird, the new search engine algorithm. Websites, especially content sites survive on the knowledge of algorithms and this algorithm has set off panic about their search engine rankings. But is this panic justified? How big is the impact on web content marketing? Read

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  • Forecast: Top 7 Social Media Marketing Trends in 2014

    The increasing number of social media platforms often makes companies confuse as to which platform is apt for their business model. Nevertheless, the social media-marketing experts have presented their profound views on which platforms will seemingly dominate the social networking arena in the upcoming year. The predictions are out, let us take

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  • Start-up marketing: if you don’t start it, you may be killing the start-up

    Recently, we were in a dialogue with the founder of an e-commerce start-up in India regarding a potential engagement for us to provide digital marketing services to his fledgling venture. We were excited because his website looked good, the products were niche and seemed like they had a good market and hardly any marketing was being done-- all in a

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  • Say Hello to Google's 'Hummingbird' Say Hello to Google’s ‘Hummingbird’

    On the eve of the 15th birth anniversary of Google, the internet search master, has unveiled its new search algorithm, ‘Hummingbird’. This crucial modification was done without much a fanfare, keeping in the tradition of Google policy of keeping its algorithms secret. The objective of this update is to provide the best answers to the increasing

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  • Facebook allows businesses to run contests on Page Timelines

    The Social- network giant, Facebook, has finally declared critical changes to its platform by making it more easygoing for businesses all across the globe to host competitions effectually and without much hassle. The supplementary bonus is that after the implementation, users are now allowed to participate in the competition by just commenting on t

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  • Who says a SEO agency shouldn’t do PPC marketing for itself?

    We received a spam blog comment today on a personal blog maintained by one of our team members from a SEO company in Canada, trying to promote their own services while also inviting a listing/ article contributions for their website. One of the things that caught our attention was this sentence on the home page of their website: "You should not tru

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  • Understanding ‘direct traffic’ and its importance in measuring your marketing success

    Measuring source of website traffic is an essential part of a digital marketer's routine. The focus is typically on search engine traffic (whether organic or paid) and referral traffic. One source that often doesn't get much more than a cursory look is 'direct traffic'. However, I feel that direct traffic deserves much better attention because it c

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  • Have you explored the photo comment option on Facebook? Have you explored the photo comment option on Facebook?

    In a bid to constantly innovate the world’s largest social networking platform, Facebook has now introduced the photo comments option for brand pages as well. The news comes almost a month after the feature was made open to personal accounts. Now, a user can respond to comments via images rather than text. The new feature has eliminated the need

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  • Dos and Don’ts of Facebook Marketing

    Social media is an integral marketing vehicle for businesses/brands of any size and shape. Let’s focus on getting our strategy right on Facebook, which is a particularly powerful channel for B2C marketers. Here are the dos and don’ts of Facebook marketing. 10 Dos Did you know facts? Knowledge sharing posts/blogs/YouTube videos etc. C

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  • Link building maintains its relevance for SEO

    As expected, a lot of focus in the aftermath of a major Google algorithm update like Penguin 2.0 has been on links: the value of link building and what sort of links will still count as valuable in determining rankings. However SEO marketers seem to agree that links will continue to be among the most important ranking factors at least in the forese

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  • Five effective local SEO and digital marketing tips for small businesses

    If you run a small business and want to drive website traffic through organic search engine traffic, there are some simple steps you must take to ensure your SEO and online marketing efforts yield the desired results. As with so many aspects related to SEO, this is not rocket science; rather, common sense marketing methods tailored for the digital

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