• Important updates to Google AdWords features

    In the world of online marketing- particularly, search engine marketing- can anybody afford to stay oblivious to Google AdWords? A number of modifications have been made to AdWords in recent times. These new AdWords features (announced from time-to-time) are primarily designed to help search engine marketers create successful advertising campaigns.

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  • To outsource digital marketing or not to?

    We're probably the wrong people to address this question; afterall, as a digital marketing agency, we have a vested interest in companies outsourcing their online marketing efforts to agencies like ours. However, not withstanding our "prejudiced" view, there are several solid reasons why it will be beneficial for a company to look at an external sp

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  • 10-minute SEO! How about SEO in 2 minutes?

    There was a video recently released by somebody from Google that attracted quite a lot of attention and got embedded and covered by many other websites. It was a 10-minute guide to SEO for start-ups. Yes, learn SEO in 10 minutes! [To give credit where it's due, the presenter did mention that the tips were more suitable for a site that is about 50-

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  • Is Google being evil, peddling SEO and Adwords?

    Two things happened in the last week that made us wonder: "Can Google really be doing this?". First, we received an e-mail from a search marketing client of ours, in which he mentioned as a FYI: ".. by the way, we received a call from Google offering us their campaign management for SEO and Google Adwords." Considering the context of the commun

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  • SEO-friendly content- the key characteristics

    In a previous article about major SEO trends in 2012 and beyond, we had listed an item pertaining to the key attributes of SEO-friendly content. We gave it the acronymn 'FOCAL' - and promised to elaborate that in a separate post. To reiterate, FOCAL - stands for: Fresh; Original; Comprehensive; Authoritative and Local. Creating content that ti

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  • SEO trends-2012 & beyond

    As Panda has given way to Penguin and even mainstream business newspapers like The Wall Street Journal cover the "destruction" that Penguin has left in its wake since it walked over websites around April 24, let's take stock of what all this means for the SEO industry. Some of the antidotes recommended for sites affected by Penguin sound extrem

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  • Relevant search results = more searches. Doesn’t sound right, does it?

    One of the big guns at Google and a Google Fellow, Amit Singhal was asked at the SMX Expo a question that a lot of us sceptics always have at the back of our minds: how much does revenue considerations influence changes to the algorithm improvements for organic search results? The answer was certainly expected- none, said Singhal. What I didn't

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  • SEO best practices: a refresher

    There are some standard SEO practices to be followed when optimizing your website for e search engines. Knowing about the potential impact of these SEO practices is useful in prioritizing the tasks. So, here, we present a list of some of the most common and simple – yet extremely important- factors to consider when doing SEO of your website.

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  • eMarketer Forecast: Google’s US display advertising business anticipated to surpass Facebook’s by 2013

    According to eMarketer’s new forecast, Google’s display business is showing more growth than anticipated and may overtake Facebook as the top display advertising seller by 2013. Facebook, the online social networking giant, overtook Yahoo! last year to become the leading display advertising seller in the US. Net Revenues (Display advertisin

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  • eMarketer Forecast: Twitter Ad Revenues expected to reach $259 million in 2012; $540 million by 2014

    In 2011, the popular online social networking service Twitter gained a whopping $139.5 million in advertising revenues, registering a growth of 233% in its second year of Ad selling. According to eMarketer’s new forecast, Twitter would see Ad Revenues growing by 83% to $259.9 million in 2012. Further, the research company estimates global ad reve

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  • Facebook users grow by 132 % y/y in India; registers higher growth than USA in 2011

    Facebook Inc in a filing with the US Securities and Exchange Commission (SEC) has disclosed that the number of users of the popular social networking site has more than doubled in India to 46 million in 2011. The growth of 132% year-on-year (y/y) has made India one of the top countries to have shown that much increase in monthly active user base in

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  • Google Panda updates are like PageRank updates!

    Google Panda updates are now like what PageRank updates used to be a few years ago. Every time there was a toolbar PR update, the SEO world would be in a frenzy, with lots of online space devoted to analysing which sites lost PR, which ones gained and how much. Things have changed so much, particularly in the course of the last couple of years, tha

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  • Using videos for effective B2B online marketing

    With increasing speed of Internet connectivity and lower cost of bandwidth, the use of online videos is bound to keep growing in leaps and bounds. The greater consumption of multimedia content, particularly video, means that online marketers have to seriously consider adding video content to their content andmarketing mix. Moreover, with videos bec

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