• Google Panda updates are like PageRank updates!

    Google Panda updates are now like what PageRank updates used to be a few years ago. Every time there was a toolbar PR update, the SEO world would be in a frenzy, with lots of online space devoted to analysing which sites lost PR, which ones gained and how much. Things have changed so much, particularly in the course of the last couple of years, tha

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  • Using videos for effective B2B online marketing

    With increasing speed of Internet connectivity and lower cost of bandwidth, the use of online videos is bound to keep growing in leaps and bounds. The greater consumption of multimedia content, particularly video, means that online marketers have to seriously consider adding video content to their content andmarketing mix. Moreover, with videos bec

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  • Has Google Panda new version been rolled out on September 28?

    It looks like there has been a roll out of another version of Google Panda yesterday ie. September 28. Or it may be something different altogether--- however, we've noticed a significant shift in traffic on some sites. None of the major search enigne marketing blogs/ websites seem to have reported on this yet, though we've noticed a couple of is

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  • SEO lessons from India’s disastrous cricket tour of England

    If you are wondering what a cricket tour has to do with SEO, there’s quite a lot. As almost anyone with any understanding of the field will agree, one of the main aims of SEO is to attract relevant traffic to a website, typically by being at the top of the search results. Just as the Indian cricket team found out when they went on a seemingly und

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  • Should marketers invest in Bing SEO/ SEM as search share increases?

    Recent stats from Experian-Hitwise indicates that Bing-Yahoo share of search engine traffic has increased by about 4% at Google's expense. These are US numbers, of course, but very often what happens in the US tends to mirror itself in other parts of the world. What does it mean for marketers looking to attract search engine traffic? Not much, r

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  • Marketing SEO services – a lesson in how not to!

    This morning we received a brief e-mail from the Business Development Director of a SEO firm. The subject line was that our domain was on page 19 of Google and whether we wanted to be #1.  Interesting enough for us to take a look and read the message. That was when we got the ideal lesson in how NOT to market SEO services or, for that matter, any

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  • Google’s voice search still has a long way to go

    It's been a few months since Google added voice search capabilities when searching using Chrome. However, from the looks of it, the voice search still needs a significant degree of improvement. We tested using one of our staff who is fairly accent-neutral, and some of the results that showed up were way off the mark. For example, a search for

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  • The SEO recipe: creativity, the missing ingredient

    When we were looking to hire a few SEO executives for our Mumbai office recently, we had the opportunity to speak a lot of young SEO professionals with about a year to 2 years' experience. One of the things that stood during this recruitment excercise was how the entire SEO process had been firmly entrenched in their minds: the (inevitable) qu

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  • Can social media drive large volumes of traffic to your website?

    To be honest, there is no straight answer to the question we have posed here. The best answer really is, "it depends".  From the various organic social media marketing campaigns we have done for clients, we've come to the conclusion that direct traffic from organic Social Media Optimisation (SMO)/ Social Media Markting(SMM) efforts typically is of

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