Say Hello to Google’s ‘Hummingbird’

On the eve of the 15th birth anniversary of Google, the internet search master, has unveiled its new search algorithm, ‘Hummingbird’. This crucial modification was done without much a fanfare, keeping in the tradition of Google policy of keeping its algorithms secret. The objective of this update is to provide the best answers to the increasingly complex questions asked by the internet surfers.

The hummingbird is expected to have major implications on the search traffic, since Google is a top search engine controlling approximately 70% of the internet searches. Web site owners may have their task cut out as they try to figure out how to tackle the revised algorithms and get to the top of page recommendations. According to Amit Singhal, senior Vice president of Google, the ‘redesign’ will affect 90 per cent of the website analysis.

The Google search rate is two out of every three searches in the US and higher in other parts of the world. The new change is expected to have sweeping changes to website designs and web search responses. The aim of the Hummingbird is to understand concepts rather than simple words. Google was prompted by the increasing trend among surfers to type lengthy search phrases and questions instead of few words related to specific topics.

Apart from Hummingbird, Google has revealed other updates that are expected to give concise information to search queries eliminating the need for people to visit multiple websites. This will handle phones with small screens, which are not suited for comfortable web surfing. The changes will primarily affect the ‘knowledge graph’ future of Google, which is prominent on top of search results.

Industry expert opinions:

According to Malcom Slade, SEO Project Manager at Epiphany Search,  Hummingbird is basically an alteration in how Google sees a user’s query  and ensures the returned results are appropriate. Another expert Dan Thornton, Founder at TheWayoftheWeb, believes that Google is applying much higher-level NLP (Natural Language Programming) concepts to make sure that the full query is answered by the returned sites as against the pattern matching method in use before the Hummingbird.

To read the full report published in The Times of India, dated 27 September 2013, click here :


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