In a previous article about major SEO trends in 2012 and beyond, we had listed an item pertaining to the key attributes of SEO-friendly content. We gave it the acronymn ‘FOCAL’ – and promised to elaborate that in a separate post.

To reiterate, FOCAL – stands for: Fresh; Original; Comprehensive; Authoritative and Local. Creating content that ticks as many of these boxes as possible and appropriate will certainly give a boost to one’s SEO efforts.

Read more about this in an article published on the MarketingProfs blog.