Should marketers invest in Bing SEO/ SEM as search share increases?

Recent stats from Experian-Hitwise indicates that Bing-Yahoo share of search engine traffic has increased by about 4% at Google’s expense. These are US numbers, of course, but very often what happens in the US tends to mirror itself in other parts of the world.

What does it mean for marketers looking to attract search engine traffic? Not much, really- at least not for now; Google is still way too dominant and takes so much of the market share that it makes sense to focus SEO or even paid search marketing efforts on Google, particularly if budget is limited.

If the target audience is end consumers (as opposed to businesses), then it might make sense to invest in SEO/SEM for Bing/ Yahoo, specifically. Otherwise, we suggest marketers to wait and watch.

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