Case Studies in digital marketing
On Target has worked with businesses of various sizes in diverse sectors to help them increase online visibility, generate leads and boost sales. We list below some of these case studies (names have been withheld in many cases to respect client confidentiality) that have helped us become an known digital marketing agency in Mumbai.
SEO case study
Steel exporter expands into new international markets with digital marketing On Target helped a small to medium-sized enterprise specialising in the manufacturing and export of a range of steel products to enter into various international markets in the Middle East, Africa and Europe. We achieved this using SEO as the primary vehicle for international lead generation while also leveraging other online channels. A sound SEO strategy backed up with diligent execution over a period of 12 months ensured that this steel exporter received much higher visibility than some other large, publicly listed steel companies in India.
Conversion rate optimisation (CRO) case study
Niche education provider doubles conversion rate to multiple online leads A niche education provider relied extensively on paid search marketing through Google Adwords for generating online leads. When On Target came on board as the digital marketing agency, we undertook an extensive review of not only the client's PPC campaign with Google Adwords but also their overall lead generation channels. By undertaking an extensive revamp of the PPC camp, including the campaign structure, keyword selection, bidding strategy and landing page optimisation, we succeeding in more than reducing the bounce rate, doubling the number of leads generated online on a daily basis and bringing down the customer acquisiton costs drastically.