Get instant results and great returns with paid search engine marketing
Frustrated with marketing tactics and advertising that drain your cash while keep you wondering when you will see some results? Open the doors to paid search engine marketing (SEM) and advertising and welcome to a world of instant marketing results via one of the most cost-effective, flexible and measurable marketing channels: search engines like Google, Yahoo and Live.
With pay per click (PPC) marketing using programmes like Google Adwords, you can:
get instant visibility, leads/ response and sales- your campaign can start in a matter of a few hours!
enjoy great control on your marketing budget - you determine how much you spend and when
target your audience with accuracy and precision
expand your reach domestically and internationally
experience unmatched flexibility- change your target audience, your message or your spend based on your changing needs and results
measure return on every penny you spend
Maximum ROI for your paid search engine marketing campaigns
We set up and manage effective and hugely successful SEM campaigns with budgets ranging from a few thousand rupees per month to several lakhs of rupees. Either way, we go to great lengths to generate a high return on investment (ROI) on your marketing spend.
PPC campaigns we execute follow a continuous cyclical process: Mine (identify opportunities), Market (set up and launch campaigns), Manage, Measure and Modify. The emphasis is on continuously improving the campaign to deliver optimal results.
PPC campaign charges/ service feesOn Target Marketing offers several service fee models for PPC campaigns tailored to meet the requirements of a campaign, clients’ budgets and business models.
Fixed service fee model, typically for smaller campaigns
A certain percentage of the total campaign spend we manage
Pay for performance model where our service fees are tied to the results we generate for you.
Read SEM / PPC Articles & Blogs
Google releases Panda 4.0 update
In response to the outrage caused by the dreaded Panda update, Google has announced an important Panda 4.0 update. This latest addition to the Panda search algorithm series is expected to be softer with regards to search filtering and bring in a new lease of online life to small business sites.
Why you still need a SEM agency
I have recently been asked a question a few times by prospects intending to start their own ventures and evaluating their start-up marketing strategies: is it really necessary to engage a SEM agency to manage our Google Adwords campaign, considering that the self-serve platform is supposedly so easy to use. Such a question obviously points to an existential threat to SEO/SEM agencies like us; however, I am glad to have been asked this question with a surprising frequency as it forced us to re-evaluate our value proposition to our customers.
Who says a SEO agency shouldn’t do PPC marketing for itself ?
We received a spam blog comment today on a personal blog maintained by one of our team members from a SEO company in Canada, trying to promote their own services while also inviting a listing/ article contributions for their website. One of the things that caught our attention was this sentence on the home page of their website.
SEO round-up: Link building, Penguin, Matt Cutts, Authorship
For about the last month and half, the SEO world has been abuzz with news of impending algorithm updates; post-mortems of the big Penguin 2.0 update and regular commentary and ‘warnings’ from Matt Cutts, the public face of Google at least as far as SEO is concerned. With SEO being such an important component of companies’ online marketing, it is prudent for digital marketers to take stock and evaluate the implications of recent developments and predictions.
SEM – News & Announcements
On Target leads digital marketing for online tutoring provider specializing in spoken English
Company will provide its full range of digital marketing services including SEO, paid search engine marketing/ advertising, social media marketing as well as online media planning and buying. On Target’s mandate is to maximise online visibility and lead generation for eAgeTutor and help establish it as the No.1 provider of online spoken English training in India.
E-commerce start-up taps On Target for online marketing
Delhi-based Benor Organics, which specializes in organic products, will work with the Mumbai digital marketing company to create online visibility and drive web sales for its recently-launched e-commerce store, DeshSe (www.deshse.com). As the web marketing partner for the online retailer, On Target will provide strategic consulting as well as execute SEO/SEM and social media marketing to help DeshSe successfully roll-out pan-India during the course of the year.