Social Media Marketing

Unleash the Power of Social Media

Be seen. Get heard. Stand out from the social media clutter!

On Target develops successful social media marketing strategies that deliver the right impact. As companies of various sizes in diverse sectors have found out, we help you reach your target audience optimally, create 360° brand awareness and achieve results that fulfill your business objectives.

A one-stop digital marketing agency, our social media promotion and advertising services are characterized by:

  • Dynamic, results-oriented approach
  • Powerful strategy & planning
  • Impactful content creation
  • Meticulous execution
  • Diligent monitoring of campaign effectiveness

Are you exploiting the immense marketing potential of social media? Let us help you devise and execute a social media marketing strategy that delivers results.

Managing your social presence tactfully

On Target designs and executes social media marketing campaigns that boost traffic, improve brand visibility, multiplies target leads and enriches you with a special place in the online social spectrum.

We do this by identifying the right channels, delivering the most apt message and enabling to be an integral part of relevant conversations around the web.

Our comprehensive social media marketing services include:

Facebook Marketing
Irrespective of whether you are targeting a business or a consumer audience, it is prudent to be seen on Facebook. With almost 1 billion (and growing) active users, Facebook is the new virtual planet. Use our social knack to establish your impressive presence on Facebook. Our impressive portfolio of Facebook marketing clients says it all!

For Facebook advertising and marketing, contact us today!

Google+ Marketing
Google+ is the second largest social networking site with a user base of more than 500 million users. For businesses, it is an increasingly important platform to promote themselves. What’s more, how you do on Google+ may have a direct impact on your SEO success!

Unlock the immense marketing potential of Google+. Get in touch with us today to maximise your returns from Google+ marketing.

Twitter Marketing
Welcome to the world of Twitter, the social media-marketing platform that re-defines broadcast media and packs the power to engage an influential target audience and drive flocks of traffic to your website.

Leverage the right strategy and let your Twitter promotion work wonders for you. Team up with us to benefit from the marvels of micro-blogging!

LinkedIn Marketing
Indisputably, the strongest and most-recognised business networking sites, LinkedIn boasts an impressive 225 million active registered users, as of June 2013. LinkedIn marketing helps generate more business by reaching out to a discerning, professional audience.

We offer LinkedIn marketing services to B2B and B2C companies as well as to sales personnel who appreciate the value of good contacts. contact us to connect a wide business network!

Evolving social media platforms
Heard of a popular social bookmarking site Pinterest or a “search engine” that recommends web content - StumbleUpon? And…. there are plenty more such sites and services available that you call ill-afford to ignore. We keep abreast of the rapidly evolving social media landscape to unearth irresistible marketing opportunities. Help grow your brand manifold by taking advantage of our social media marketing services. Contact us now!

Social Media Marketing for companies in Mumbai, India, or anywhere…
We are a digital agency based in the teeming satellite town of Navi Mumbai, which is for all practical purposes an extension of India’s commercial capital, Mumbai. However, our physical location shouldn’t (generally) matter- as we continue to execute successful campaigns for numerous clients from around India and around the world. Let not your quest for a good social media agency be hampered by where we are located- we’ll find a way to connect and stay connected!

The critical facets of social media marketing

A sound social media marketing strategy
Successful marketing and branding is a function of visibility amongst the right audience. Considering the impact social and business networks are have on both business and personal decision making, a sound marketing strategy to capitalize on these ‘virtual communities’ is imperative.

Participation & conversation
Success with social media marketing requires a special conversational skill, which will help you initiate, participate and engage in an honest dialogue with your target audience. This holds true whether you are planning, setting up and running a blog that effectively serves to build a relationship with your target audience or proactively participating and contributing to conversations that pertain to you on other blogs, forums or business / social networks.

Social Media Marketing- News & Announcements

Online education provider succeeds with organic social media marketing
Navi Mumbai based social media agency On Target Marketing has helped India's leading spoken English training provider, achieve new levels of success with social media marketing especially on Facebook. Founded on a sound social media strategy of creatively delivering interesting and useful content, the Facebook page of the online tutor has witnessed a 300% increased in fan base in a little over 3 months. Not only has the following increased, but so has the user engagement which in turn has led to both traffic to the company's website and leads for the business.

Luxury hotel in Navi Mumbai selects On Target for social media marketing
On Target has been appointed the social media marketing agency of choice for Royal Tulip, a luxury hotel in Kharghar, Navi Mumbai and part of the international Louvre chain of hotels. A prestigious addition to its digital marketing portfolio in the travel/hospitality sector, the contract with Royal Tulip reflects On Target’s growing expertise in Facebook marketing and advertising and other social media channels.

Recent Social Media Marketing blogs & articles

Enhance your Twitter conversations with these tips
Twitter is considered to be one of the main social media platforms in the modern times. After Facebook, it has the largest social reach in terms of followers and tweets. In order to be successful on Twitter, you need to build engaging conversations. Otherwise your followers will unfollow you more quickly can you gain new ones. It is not rocket science to build a strong brand in Twitter. You can create a strong Twitter presence by following some basic tips and guidelines. It is not just enough to create a Twitter page, captivate your followers so that they will be more loyal to the brand.

Tips for press release shareability
Press releases are not only an important part of a company’s PR excercise but also an extremely useful tool in a company’s online marketing/ content marketing strategy. While in the previous links-driven SEO world the focus of online press release distribution was often on acquiring links through the online PR distribution channels, the emphasis has now rightly shifted on getting the right level of coverage through relevant channels/ media. The operative word now is ‘share worthy’ and not ink-worthy. In a recent interview with PR News, Taylor Cole, director of public relations and social media at the leading hotel booking site,, gives some simple tips to make press releases more shareable which we have excerpted below.

Organic ways to succeed on social media
Social Media is a huge platform that has evolved immensely in the last two years. Today, news, updates, product launches etc., are first announced on Facebook and other prominent social media channels.

Attributes of effective social media content
As with various other forms of digital marketing, content is one of the most important determinants of success with social media marketing. Unlike website traffic acquisition methods, such as paid search advertising, where it is much easier to measure tangible benefits and fairly accurately determine the return on investment, there is a degree of ‘unknowns’ when it comes to measurement of ROI of social media marketing.

Facebook launches video ads product; taps TV advertising revenues
Facebook, the social media giant, took a giant leap in its advertising mediums with the launch of its video ads product. The launch is seen as an attempt by the social media to gain a strong foothold in the television video marketing segment. After its $19 billion WhatsApp acquisition, the social networking behemoth‘s latest move can be interpreted as an opportunity to tap into the video ads marketing revenues.

Facebook enters Indian software market with Little Eye Labs acquisition
In a historic deal, Facebook has bought an Android app developing startup Little Eye Labs, based in Bangalore. The notable fact of the deal is that it is the social media giant’s first Indian acquisition. Little Eye is being acquired for approx. Rs 90 crore, or $15 million.

The art of drafting a Google+ Post
With an ever-increasing number of social media channels joining the digital marketing bandwagon, Google+ has managed to secure a strong base over the last two years. So much so, that today, it is the second-largest social networking site in the world after Facebook.

Facebook allows businesses to run contests on Page Timelines
The Social- network giant, Facebook, has finally declared critical changes to its platform by making it more easygoing for businesses all across the globe to host competitions effectually and without much hassle. The supplementary bonus is that after the implementation, users are now allowed to participate in the competition by just commenting on the page.

Have you explored the photo comment option on Facebook?
In a bid to constantly innovate the world’s largest social networking platform, Facebook has now introduced the photo comments option for brand pages as well. The news comes almost a month after the feature was made open to personal accounts. Now, a user can respond to comments via images rather than text. The new feature has eliminated the need to post a link in the comment section, which would fetch a thumbnail image, the usual practice that was followed earlier.
Dos and Don’ts of Facebook Marketing
Social media is an integral marketing vehicle for businesses/brands of any size and shape. Let’s focus on getting our strategy right on Facebook, which is a particularly powerful channel for B2C marketers. Here are the dos and don’ts of Facebook marketing.
Small business online marketing and Google+: how effective ?
Almost two years since the launch of Google+, the jury is still out on its usefulness and effectiveness as an effective social media marketing channel for small businesses. For SMBs that have embraced online marketing, where does Google+ fall in the pecking order when it comes to adoption?

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