Marketing News & Articles
Online advertising growth continues amidst economic recession
What happens in the US usually happens within a few years in India. Going by that pattern, online advertising in India can also be expected to grow continuously over the next few years at the expense of advertising in other media such as newspapers, radio/ television and print magazines.
eMarketer reports that the share of Internet advertising (in the United States) has been growing by 1 percentage point each year, and will grow from the 10% currently to over 15% by 2013. According to David Hallerman, eMarketer senior analyst, the trend that commenced before the current economic downturn has only strengthened in recent times.
"Digital marketing offers compelling benefits, especially for cash-conscious companies," says Hallerman. "Marketers can more readily measure the results of Internet advertising than with most traditional media. This produces more-efficient advertising and higher ROI. Successful Internet advertising creates a new paradigm for marketing on other media. Search advertising is the prime example of the new model." This is because the relevance of search advertising, which is brought about by marketers presenting ads that match a user’s interest at the exact moment the intent is expressed, breaks down the resistance to online advertising.
Internet marketing agency On Target Marketing Solutions plans and executes comprehensive web marketing campaigns for companies of all sizes, including SEO, paid search advertising and online display advertising on leading web properties in India. Contact us today by filling the form on the right or calling 022-64506796 to discuss how we can help you benefit from a well-planned Internet marketing campaign.
Internet marketing agency On Target Marketing Solutions plans and executes comprehensive web marketing campaigns for companies of all sizes, including SEO, paid search advertising and online display advertising on leading web properties in India. Contact us today by filling the form on the right or calling 022-64506796 to discuss how we can help you benefit from a well-planned Internet marketing campaign.
