Resources

Find recent news and articles related to online content development, Internet and new media marketing, search engine optimization and search engine marketing, publishing, and development trends on the Internet in general, written by our own staff as well as leading experts in these fields. You will also find links to interesting articles from a number of other popular media. Visit this page regularly to keep yourself updated on the exciting world of content and marketing on the Internet.

Small business online marketing and Google+: how effective ?
Almost two years since the launch of Google+, the jury is still out on its usefulness and effectiveness as an effective social media marketing channel for small businesses. For SMBs that have embraced online marketing, where does Google+ fall in the pecking order when it comes to adoption?

Implementing successful Pay Per Click (PPC) search marketing campaigns
A typical Internet search: you go into Google, type in what you`re after and click on the first few search results. Those websites on this first page of search results have got it made - the more they get clicked on, the higher their ranking and the higher their ranking the more they get clicked on, but where does that leave the new starters or the sites which have thousands of worthy competitors?

Steps for thematic link building
Link building is an exercise of finding out and improving the link popularity of a site from other relevant and authority sites. This article provides a detailed step-by-step approach for carrying out an effective link building campaign.

The many benefits of paid search (PPC) marketing
Why a paid search advertising campaign (pay-per-click advertising, typically) can be extremely effective in attracting new customers and generating repeat business?

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